Benefits of Professional SEO Services on Small Business By James Tredwell on September 14, 2020 Small businesses will have a great advantage with SEO. Every business will have an advantage when they have a good online presence as they can grab the attention of consumers. This is the best technique for a businessman who has a low budget for their campaign. Here is the list of benefits of professional SEO services for small businesses. 1. With SEO you can create a user-friendly website First and foremost, SEO will help in creating a user-friendly and better website. Search Engine Optimization not only focuses on search engines but also focuses on the target audience. When visitors are happy then the search engine will also provide a great result. When you follow the CRM strategy then it will help in improving user experience and will provide short and long term benefits. 2. Help in Customer Growth The main reason why one creates a website is to have a superb consumer base. According to the research, a business that comprises a website has a double growth rate as compared to the business that doesn’t have a website. With SEO, you can rank higher in the search engine result pages and this will eventually lead to attract the visitor and convert the potential visitor into your consumer. 3. Keep up With Competitor When you run a business then it is not less than running a marathon. You can consider it as a race who will reach their visitors first. This will eventually help to earn more money than your competitor. You have to fight every bit to always stay ahead over your competitor. In this regard, SEO will be your best friend as it will help your website to rank high on search engine result page. This is also considered to be the SEO objective. With a good ranking then it will surely make a great difference. If you don’t have enough time to think about the strategies then you can even outsource them as it will help in saving your time. 4. Help in Growing Traffic of Your Website The major reason why one makes all these strategies are to grow the website traffic. The objective of SEO is to grow website traffic. The first thing to consider is building authority for your website that will help in ranking in the top 10 results. With the right SEO strategy and superb website, you can enhance user engagement. Your website will work as 24*7 sales experts as they are working hard to deliver the right product to consumers. Visibility on your website refers to as traffic. Traffic will convert in leads. Leads will then convert in sales. This is how business on the internet works. This is why we also heard about the importance of traffic for the website. 5. Building up Brand Identity Brand exposure is directly aligned with the exposure of the business. It states that as soon as people will get to know about your brand than it will gradually help in building up a brand identity. Building up the brand identity is not possible in a day or two, you have to be patient and wait for the results. There are many benefits of building up an identity for your brand. Mostly, people will love to buy the products from your brand. By putting up lots of hard work and efforts, you will be cultivating a great culture for your company. Use social media to expose your brand’s style and products offered. 6. Explore New Marketplace The Internet is the fastest and wide marketplace where you can interact with the audience all around the world. If you form a successful SEO strategy then it will help you to connect with the target audience. The social media platform is a great way to advertise your brand products and services all around the globe. Your traffic level will boost immensely with an effective SEO strategy. 7. Improve Rate of Conversion When your website is well optimized through SEO then your website will become more compatible and easy to use even with the mobile phones. This will also help in the increased conversion rate. It states that the audience who is coming to your website will more likely to become your consumers or loyal visitors. With the SEO strategy, it will help in good ROI. 8. Brand Awareness With Better Ranking One of the hidden advantages that one can get through SEO service is when you rank high on the search engine result page that will help in brand awareness. Consumers will be more likely to trust the brands that rank high on the search engines instead of the brands that don’t have a good online presence. A small business that wants to increase its brand awareness should focus on designing a good SEO strategy as it will help in ranking better over the web. In this digitalized world, search engines play a crucial role in destroying and building up your business over the internet. 9. Use Email Marketing To Build Genuine Consumer Base Email marketing is an effective strategy that will help in creating a dedicated fan base for the brand. An effective SEO strategy will help in attracting more traffic and building up the genuine fan base. Email marketing is present before social media has existed and it is an effective source for revenue and web traffic. According to email marketing companies, It is an effective source of generating revenue in comparison with social media and any other channel. When you work with SEO then this will be easy for the audience to subscribe to your newsletter. This is perfect to get returns out of the SEO investment. 10. Surpass the Competition Think about two businesses working in the same niche and selling the same products and also at the same prices. The only difference is that one website is SEO optimized and another website is not SEO optimized. What do you think about which business is more successful? Which company is going to earn more traffic and grow fast? One thing to keep in mind is not to underestimate the power of SEO and if your competitor is into SEO than you should also think of the strategies to surpass them. And if they are not doing it then also you should think of SEO strategies to stay ahead in the competition. 11. SEO is Best for Social Media Marketing When a website is having ranking then it will also get exposure on a different social media platform. There is a by-directional relationship between social media and SEO. When you have popularity with social media then it is beneficial from the point of view of SEO. Along with it, with a good SEO strategy, you can even enhance social media visibility. This means that the searchers will go to the website which ranks high in the search results than the website that doesn’t have a good ranking. 12. You Can Make Better Impression You might have heard “First Impression is the Last One”. Not everyone will judge in just one go. But most of us will make a snap decision based on our first decision. This states that when looking at the results of any search query, we decide which website should be explored first. So, to make your website a perfect one you need a powerful game for your SEO campaign. The SEO campaign will also include snippet optimization. The visitor will first look at your website snippet when they enter any search query on Google. Another way to make your first impression is with the credibility or any social proof. If your website is having a good rating or reviews then it will work as social proof that your consumers are happy with your products and services. There are plenty of ways through which you can improve your SEO and grow your small business with minimum investment. How to Take SEO Advantage? The first and foremost step is to have a website and a domain name. The minimum details required are company details, name of a business owner, list of products, available business hours, etc. After this, you have to invest the proper time and effort to design a perfect digital marketing campaign. You also have to think about an inbound marketing strategy that will result in great results from the campaign. The money spent on these campaigns is not a cost rather than it is an investment on which you are going to get the returns in the coming future. Winding Up!! SEO is the necessary investment for a small business to show your presence in the online market. With the right strategy, you can rank on top of the search engine result page. The minimum requirement for the website nowadays is to keep it well optimized. You should consider the money consumed in SEO is not a cost rather than it is an investment. You can hire a website developer who will help in optimizing your website and you don’t have to worry. Author Bio :- Myself Gaurav Saraswat and I serve as an Seo executive at leading WordPress Development Company Techno Softwares, In which we focus on inbound marketing strategy. Also, I’m a content writer.
Law Firm SEO: 6 SEO Tips for Law Firms, Lawyers & Attorneys By James Tredwell on August 19, 2020 SEO, as we know, is a digital marketing effort to improve the website’s position on Google’s SERP (Search Engine Results Page). When your law firm website achieves a higher SERP ranking, it would translate into an increase in the organic search traffic to your website. More traffic to your website would translate into more potential clients, and so you can grow your law firm’s revenue in the process. So, yes, SEO is actually necessary if you want to generate more leads, more clients, and ultimately, more revenue. Yet, how can we implement SEO for a law firm website? Below, we will discuss six actionable tips you can implement right away. 1.Determine Your Law Firm’s Target Keywords Determining your target keyword(s) is the first and most crucial step in implementing SEO strategy. The more targeted your focus keywords are, the higher the chance you can generate qualified leads for your law firm. In defining your target keywords, there are three key principles to consider: Your target keyword must be relevant to your ideal audience. This is signified with a high enough monthly search volume. Your target keyword must be valuable and relevant for your business. Not all keywords that are relevant for your target audience might be valuable for your business. Depending on your budget and timeline, the competition for your target keyword must be manageable. Since your law firm is a brick and mortar business, you will most likely want to target local keywords (keywords related to your geolocation), for example, “divorce lawyers in New York”, “divorce lawyers in NY”, and so on. There are various tools that you can use to help in this aspect, from the free Google Trends and Google Keyword Planners to premium ones like SEMRush and Ahrefs. Use them to your advantage. 2. Optimize Your Site’s Structure Organize and group content, navigation, and URL structure to help your site’s SEO performance. Here are some general tips to follow: If your law firm specializes in only one service (i.e. litigation, divorce, etc.), then you’d probably want to use an exact-match domain name like “litigationnewyork.com”. However, Google is now a bit strict regarding the exact match domain, and we’d have to make sure the content of the site is high-quality and relevant to the domain name. If you run multiple services, then use a branded domain (the name of your firm) and avoid using an exact-match domain (again, you might get penalized). Add additional service pages for each service you offer, each targeting one keyword. The more pages you create, the more niche traffic you can capture. You can add sub-service pages to target long-tail searches. This can be effective in targeting long-tail traffic. If you have multiple locations, create separate pages for each location (don’t list your office locations on a single page). Add the city name into the URL for each office location, and make sure each page has unique content to avoid duplication issues. Ensure easy navigation for locations by adding a navigation menu at the top of your menu. So: For single-service law firm Aim for an exact-match domain name like “newyorkdivorcelaywers.com” For multi-service law firm Use your brand name like “smithandpartners.com” If you have multiple locations Divide by locations, for example, “smithandpartners.com/NY/our-services/” 3. Google Maps SEO Again, since a law firm is technically a local business, you should also aim to rank on Google Maps. Google Maps ranking won’t display your website directly, but rather, it will display your Google My Business listing. If you haven’t already, claim and verify your Google My Business listing. Optimizing your Google My Business listing so you can rank higher might seem complicated at first, but actually there are only three key factors involved: Optimizing your Google My Business listing: Include accurate NAP information (Name, Address, Phone Number) Description for your practice. You can include your focus keywords, but focus on providing comprehensive information for your target audience Include a link to your website at all times Connect to your social media profiles and also online review profiles Include as many photos as you can, make sure they are well-taken and optimized. Build local citations: list your law firm in as many legal citation sources like: Nolo Lawyers.com FindLaw Avvo Lawyers U.S. Legal Business directories on your location Encourage positive reviews: encourage your clients to leave positive reviews especially on Google Maps listing, but also on as many review sites as possible. It’s important to maintain consistency in information in optimizing your Google Maps SEO. That is, make sure you are using the same NAP information in all citations. If you move your office address, for example, then you’d have to update all your listings. Do these consistently, and your Google Maps ranking should climb steadily. 4. Optimize Your Site’s Technical Factors Technical SEO can be a very deep subject, and you can use this technical SEO checklist to optimize your law firm website. Yet, there are several key areas to focus on: Page speed: your website’s load time is very important. If your page is slow to load, a lot of people might leave your site, which will also hurt your SEO performance in the long run. Use Google’s PageSpeed Insight to analyze your site’s current performance, and optimize what you can. Mobile-friendly: make sure your law firm website is mobile responsive (at least, mobile-friendly). Nowadays this is as simple as upgrading your site’s Theme into a mobile-responsive one (if your site is WordPress-based). Indexability: check your site with Google Search Console and fix any crawl errors. Make sure your site is properly indexed by Google. Internal linking structure: interlink your pages to share the traffic across your website. A proper internal linking structure can also help with indexability. Structured data markup: implementing structured data (schema) markup on your site can help Google to understand all the different elements on your website, and allow your site to be eligible for rich snippets. 5. Competitive Analysis Remember that SEO is competitive by nature: you are attempting to beat your competitor’s position on the SERP. So, it would only make sense that we should closely look at our competitors when attempting our SEO. You should: Regularly search your target keywords and see which competitors moved up/down the SERP. Check your competitors’ approaches with their content. Your aim is to be better than this content or cover the topic from a different angle Check for keywords they’ve ranked for but your site hadn’t (keyword gaps), these can be your opportunities Check their websites’ performance Check their Google My Business listing (if any) Check their social media performance There are various tools like Ahrefs or SEMRush or even the free Google Analytics that can help you in performing SEO competitive analysis. Looking at how your competitors approach their strategy can provide more insights into what you can do to further optimize your own strategy. Don’t be ashamed to imitate and improve upon what they’ve done right, and avoid their mistakes. 6. Optimize Your CTAs Your job doesn’t stop when you’ve successfully generated more traffic through your SEO, but your objective is to convert these visitors into actual clients. This is why how and where you put your call to action (CTA) is very important. You should have a dedicated contact us page providing clear information on how to contact you. A common approach is to offer a free consultation that they can schedule directly on your page (and you’ll get their contact information in the process). However, you can also offer other things like in-depth content related to your services (i.e. if you are a divorce lawyer, you can offer an ebook detailing all the preparations they should have during the process). The idea is to offer something valuable (note: perceived as valuable by your prospect) so your website visitors are interested in scheduling an appointment or at the very least, provide their email address so you can follow-up. End Words With over 2 trillion searches being made on Google annually, ensuring your law firm site is positioned well on Google’s SERP is very important if you want to generate more traffic and potential clients to your website. This is done by optimizing your website so you can give Google clear indicators of who you are and what you do, leading to a higher position on the SERP and more traffic. Author Bio:- Mike Khorev is an SEO consultant who helps SaaS, software, IT, technology, B2B and startup companies generate more sales and grow revenue online.
Best Ways to Optimize Your Mobile Check Out Process By James Tredwell on July 20, 2020 The COVID 19 pandemic has triggered the global economic slump and makes most of the businesses to lose their viability. The Coronavirus outbreak has affected people’s livelihood in education, profession, business, and mental health. Due to the pandemic, most of the government around the world announces lockdown. Consumers worldwide now turn towards the internet for all the purpose of buying products and services due to the virus related lockdown. Around the world, internet proliferation is on the rise. It is calculated that about nearly 53 percent of the world is connected to the internet by the start of 2021. Electronic commerce is one of the fields that gains from the virus threat. Even after the pandemic, people will likely use the e-commerce websites for its convenience. The online stores are making use of Mobile App Development Company for creating e-commerce applications. What is E-commerce? Ecommerce or electronic commerce is an online store with advanced features and scalability that helps to sell or buy products and services including both digital and physical goods. The e-commerce websites help to deliver the products at the customer’s doorstep. Even the governments are recommending maximizing the use of online apps for safe shopping. The e-commerce sites should enable customers to find the required products and add them to the virtual cart, checkout process, online payment, and scheduled time of delivery of goods. Mobile check out process: Most of the transactions take place over mobiles next to the desktop and purchases over mobile are growing constantly. If you have an online store to attract more customers you have to optimize your mobile checkout process. A good mobile experience will improve the opinion of your online store. A slow page can make your customers put off with a business and go to your competitor. The website that is not optimized for mobile might lose the customers. It is always important to optimize mobile checkout process design to attract more customers and also to increase more traffic using SEO. Here are some of the ways to optimize the mobile check out process. Design for thumb rather the mouse: The navigation of mobile phones is entirely different from the desktop. It is important to design the mobile interface considering the people will be using their thumb. Make sure to keep the buttons as per the comfort zone of the customer and easy to tap. Place the important button in the corner or in the middle where the thumb easily taps. Try creating more space between the buttons to avoid clicking the wrong button. Add ‘save for later’: It is important to create a feature of ‘save for later’ or ‘Add to the wishlist’ that helps the shoppers to save items to purchase later. When the customer has to leave the site and the time of return they will have the desired item saved. This helps the customers to save time and can proceed to check out. Visible ‘Add to cart’ button: Make sure to design the button that will be clear, visible, and attractive. The call to action button is one of the key elements. If a customer likes a certain product and plans to buy it but can’t find the call to action button makes your business worse. The basic principle of mobile design is to make your call button big. Guest Checkout: The main reason for the cart abandonment is because of asking customers to create an account. Most of the customers leave their carts because the websites are not offering the guest check out and ask the customer to create an account. Don’t ask the customers to register and provide guest check out that is quick and convenient and makes the customers buy the products. Break down the checkout process: It is important to design a progress indicator that helps the customer to know the stages of the checkout process. When they click on the ‘Buy now’ button they don’t know how long the process takes. The customers added the product to the cart and moved to the check out. Without knowing the stage the abandonment happens for the too long and complicated process. You can split into four stages, Cart Delivery details Payment Confirmation Introduce Auto-Fill: Don’t make the customers wait for a page to load or to fill out endless checkout forms with unnecessary fields. You should make the process easier by providing your customers an auto-fill option for name, address, and email. Here are some tips to speed up check out process Providing auto-fill Make only necessary fields to fill Ask for important information without unnecessary details Ask the customer whether to use the shipping address as a billing address Provide maps or address finders to fill the address easily and quickly These help to make a good checkout process ux for the customers. Error display and Auto suggestion: The auto-suggestion helps the customer to fill the forms easier and faster. This helps to save time and also reduce errors. You should design to make the error message stand out by providing red borders around the fields. It helps the customer to find easily and correct the error. Provide different payment options: Some of the mobile payments made the customer frustrated and made them leave the cart. You should offer different payment options like a debit or credit card, net banking, UPI, and wallets as well. Consider to show previously used cards in the ‘saved cards’ section that helps the customer to select the card and add only the CVV. Display Purchase Confirmation: It is important to display purchase confirmation immediately after the purchase. You should create a page to confirm the order has been completed successfully and also send a confirmation mail with the purchase information. For optimizing the checkout process you should prefer mobile app development companies for better results. These are some of the steps that are needed for mobile optimization for the checkout process. Making the checkout process easy and fast is one of the best strategies to make the customers buy your product. This article is contributed by Harshal Shah , CEO of Elsner Technologies Pvt. Ltd.
18 Google SEO White Hat Techniques For E-Commerce Website – A Rule of Thumb By James Tredwell on April 8, 2020 The SEO process is a great avenue to improve e-commerce websites in its performance online. It’s a powerful tool used and creates to provide innovative measures in making sure that these sites are convenient and accessible for online users. The procedure of optimizing websites is generally influenced by SEO trends. Many SEO experts and specialists are likewise giving quality services which are an advantage. Like any other company, some lots offer SEO services that guarantee quality results. With the global emergence of digital marketing, it is undeniable that the online market is now the trend. More people are leaning towards buying goods and services through the Internet. Also, it’s not that hefty at all which is one of the factors being considered. Now, if you plan to establish your e-commerce website, then you have to know how to develop it through SEO. To give you some thoughts, here are some techniques that are useful for you to use. Let this serve as your guide as well. Know more here. #1. Do Some Blogging If you’re thinking of what kind of content is useful to gain an online audience on your site, it’s safe to say that blogging is helpful for a starter. You write stuff about your site and what you aim to market online. Generally, you discuss relevant information on your website. It’s great content and could generate higher search ranking as well. Doing some blogs is beneficial for the optimization process. To give you a hand, you may want to consider to hire remote SEO specialist for the meantime for some tips and tricks. #2. Make Use Of Header Tags For Sectioning For the purpose of staying organized, the use of header tags is advised for e-commerce sites that have tons of content. These tags are for various subsections within one article or page. It’s a helpful way to keep your online audience or users go with the flow of your articles or any content for that matter. Also, header tags are beneficial when you have long write-ups. Keep your site organized and creative too. #3. Image Optimization You should put videos or images on your e-commerce site. Rather than solely focusing on articles alone, keeping your users interested is also through images or audio-visuals. Make sure they’re relevant and organized as well. Go for the highest quality to ensure that your online users get the best details and experience while accessing your website. #4. Catchy Titles For Web Content Be creative. Go for the catchy titles. Opt to input something that could spark the interest of many people online. Since you’re an e-commerce site, look for creative ways to promote your name or the brand itself. It’s an excellent tool for forming your online presence on the Internet or search engines. There’s a freelance SEO specialist that can help you know more. #5. Keywords Are Important The use of keywords is relatively essential in your site’s search ranking. These are used within contents or write-ups. For an e-commerce site, make sure it’s highly relevant in the article you are publishing. Better use your brand name, services or products, and location as a tip. #6. Unique Write-Ups Since you have to be creative in writing, don’t focus on one topic alone. As a way to promote, go for more. Know your users or target audience. Spark their interests by putting the common ideas in mind of a consumer. It’s something that they can highly relate themselves to, so it’s an excellent opportunity to do. Look for SEO consultant home based for more information too. #7. Speed Up Always check whether your e-commerce site is running slow or not. It might affect your performance for online users. Avoid lags at all times. Since you are on a business, make sure it’s efficient and accessible anywhere and anytime. Seek for help if necessary. #8. Video Optimization As soon as you put images in your e-commerce site, it’s much better that you also use videos. In publishing video content, make it with high quality and use it as a promotional tool. It significantly contributes to the process of optimization. Know the current trends as well in video editing to make sure you’re in the flow. #9. The Outbound Links Use different links for your web content. It includes outbound links that increase or boost your search visibility. Don’t forget to use these for a better search ranking as well. As an e-commerce site, it’s best to hire online marketing expert on this one to help you. #10. Avoid Broken Links The main goal of links is to help your target online audience to arrive on your website. As soon as they click the link, it increases the search visibility of your e-commerce site. So, it’s best to check whether the links are working. Avoid broken links as much as possible. #11. Go For The Standard Format In making or designing your e-commerce site, you should use the standard size or format of your page in terms of font and other details. It will help your online audience to have better user experience as well. Also, it’s an excellent tool for optimization. #12. Opt For Increased Engagements Make sure your e-commerce site is engaging. Let your online users comment or give suggestions. Provide sections for interaction as well. It helps your search ranking to increase and make it visible in various search engines, such as Google. #13. No False Information Don’t put any false details about your website. Use factual information only. It will add credibility to your e-commerce site. And once you gain the trust of your online audience, the easier it will be for your website to learn more visitors and increase search ranking as well. #14. Safety And Security Of Your Site Make sure that your URLs are all good to go. Before launching an e-commerce site, ensure that it’s all safe for your online users as well. #15. Promote Through Infographics In a digital age, use infographics. These are pictures digitally formatted to help inform your users online of the goods or services you provide. #16. Use Social Media Apart from links, you can also use social media sites to promote your e-commerce site. It’s a great opportunity and avenue as there are tons of users who access it online. You may outsource SEO expert to help you out. #17. Put An Area For FAQ’s It will help your online audience to get to know more about your e-commerce site and what you offer. It’s also the best form of engagement. Again, it increases your search visibility and ranking. #18. Be Mobile-Friendly Make sure that your e-commerce site is formatted with mobile features. It will help develop the level of accessibility of your page. Final Word These are great techniques that you may use for better e-commerce website performance. Use this as your tools as well. Author’s Bio :- Cyrel Nicolas has been passionate in online marketing and been an SEO Specialist in the Philippines for almost 10 years. He is the owner of CyrelNicolas.com and helped hundreds of businesses across the globe to increase online brand awareness and organic traffic using effective white-labelled strategies.
A Comprehensive Guide on Yoast SEO plug-in for WordPress By James Tredwell on March 16, 2020 You may hear about the Yoast SEO if you are a digital marketer or SEO professionals. Do you know what is Yoast SEO in detail? Well, your answer is no, then don’t worry. Today let’s talk in detail about it and clear all your doubts. If you are working with a self-hosted WordPress site, then it is highly important for you to know more about it. Let’s dig deep and explore it so that you can use it for enhancing your online business. Businessmen spend a lot of money on availing the web development services. And, hire the SEO experts just to enhance their business by introducing it with the help of an incredible website and getting a high rank. But adding the Yoast SEO Plugin is without a doubt boost the growth of the business. Let’s move on and know more about what is all about this Plugin of WordPress. First know what Yoast SEO is- It is one of the most popular and widely used search-optimization plug-ins for WordPress. Founded in the year 2010, it has now really a big number of active installations and downloads. It has approx 5+ million active installations along with the more than 202 million times downloads. This is an incredible WordPress plug-in that helps to make your website search engine friendly as possible. Apart from this, the best part of this plug-in is that it is free of cost and easy to understand. Yoast SEO for WordPress makes your website impressive and adds extremely wonderful functionality. In addition to this, if you want to add more features to your self-hosted website, then you can buy the premium Yoast SEO plug-in. What can you do with Yoast SEO- This is simple to modify and control the things in your websites such as- • Control titles • Meta Description • Setting target keywords • Tracking site • Managing sitemaps & others Let’s move further and explore how to download, install and use this amazing WordPress plug-in. Installing & downloading the Yoast SEO Plug-in- Installing the Yoast SEO plugin is really a simple process. What you need to do is to go to the site’s admin dashboard. There you have to look at the left-hand side of the screen for the option “Plugins” and click on that. An option i.e. Add New would come on your screen. After clicking on the ‘add new’ option, a new page would open for you from where you can select the plugins of your choice. If you are not able to directly see the Yoast SEO, then type there in the search bar. When you get the Yoast SEO plugin, then you have to click on the “Install Now”. WordPress will download and install it. Then a message for asking to activate the plugin will appear on your screen. So, activate it and it would successfully be install and active on your website. Now you have understood that downloading and installing Yoast SEO is easy. Let’s move further and know about importing settings from other SEO plugins. Import Settings from other SEO Plugins If you have already installed another SEO plugin on your website, then you can save your precious time by importing settings from that plugin. For the import and export option, you have to visit the SEO option and then choose the “Tools”. There you would get the import from other SEO plugins tab. Setting up Yoast SEO plugins For those who don’t have the settings to import, here is a guiding tutorial that will let them know what they have to do for the setting up to the Yoast SEO plugin on their website. Here are few points are mentioned for which you have to set up your WordPress plugin i.e.- • General settings • Webmaster tools • Security • Metas and Titles • Homepage • Sitemaps • Date in Snippet Preview • Archives • Taxonomies and others These are the options you need to visit for the setting up the Yoast SEO plugins. Use Yoast SEO Plugin When you are done with the installation and set up of the Yoast SEO, then you have to visit the admin dashboard and click on the “All posts”. Here you would see the column that shows a dot indicating the Yoast SEO which rated your website page. It uses the almost easy rating system for a page’s SEO friendliness. There are 4 colors of the dot such as- • RED • GREEN • GRAY • YELLOW/ORANGE Red means that there is an important problem; Green means that page is good, Gray means that Yoast SEO Plugin doesn’t have information for the webpage and Yellow means that there is still a scope of improvement on your webpage. It becomes easy for you to manage the pages on the basis of their color dots. You can simply optimize your website pages and make your website more effective. Benefits of Yoast SEO- There are several advantages of the Yoast SEO which makes it one of the most popular WordPress plug-in. Let’s have a look at the major advantages of it for your online business website. • You can use 5 keywords per page • It increases the readability of your webpage • Free advertisement • Great from the point of view of the search engines search pages Hope you have enjoyed this read and know the detail about it. Hiring Website development services and design services for your business website is a good decision but installing this wonderful plugin surely adds the extra point. If you have not included it till now, then don’t think too much just add it soon and let your business website rock. Author Bio :- Vivek Sharma is an SEO Expert with rich industrial experience and knowledge. Currently, he is working with the PNJSharptech computing service that offers varieties of services such as web development services, web designing, and SEO services to the customers.
