Category: SEO

In the travel industry, visibility is everything. These days, that means being easy to find on popular search engines. When it comes to improving your search rankings, Google is still the king of traffic, so optimizing for their method of indexing pages is the approach that is most likely to yield your highest ROI.

To do this, you need to know which keywords are most important for your hotel’s service niche and local area. Geo-location information like cities, county names, and address information helps with this.

Make sure your website’s content reaches out to your local community while providing clear, keyword rich information to customers.

#1: Keyword Rich Content

On top of having the keywords you need, your content also needs to maintain a few quality principles. It needs to be useful, readable, and high quality—meaning that the information is accurate and specific.

It also needs to be fresh, which means that your copy should be rewritten periodically so that your page updates in the search engine.

It shows that you are committed to keeping your information relevant, and it encourages you to highlight seasonal events to keep the pages’ information specific and useful in the near-term.

When it comes to the keyword research itself, focus on common sense phrases first, like your location and the word hotel. Keep in mind that these are likely to be highly competitive, so ranking at the top is not likely to happen right away.

Still, you want to be visible and over time, you are going to see your rank rise as long as you keep your information refreshed and keep its quality up.

It’s also important to find niche keywords that you have a chance of ranking near the top of, and that customers are likely to search. Using descriptors like “boutique hotel” or “resort hotel” are a great way to do this.

#2: Master Google Maps

The search engine isn’t everything! Work on mastering Google Maps by making sure your information is accurate and that you have provided as much rich and relevant detail as possible. This not only helps with location-based searches, it also makes you much more visible to those who use their smart phones to navigate and to make choices. This helps with reaching both advance planners and those who find themselves stopping unexpectedly.

#3: Keep Your Site Mobile-Friendly

Invest the time and money to research updated best practices for mobile sites as they come out, and use them to keep your mobile pages fresh so that they help your overall ranking. That way, you know you are reaching both those smart phone users that rely primarily on internet searches and the ones that use their map software effectively.

#4: Wrap-Up

These strategies are just a starting point for your hotel’s online outreach strategy, but before it’s worthwhile to move into more sophisticated methods of gaining Google rankings, it’s important to establish the fundamentals. Once you have a good rotation of information, high quality content, and you are easy to find from mobile devices, you will have established the basic presence you need to compete.

When you grow your business the most essential partner to choose is search engine optimization because it is the one that plays a very crucial role to keep your business presence online.

Just think that you are going to start up with a unique idea that is unknown to the world. The product or service you want to sell may have tremendous potential in the market, or people may like it a lot.

 But if you can’t take your product to the people, then your well-built website would have less value compared to your competitors. To sell your product or service you need people to know about your business. Once they start liking your product or service, they will eventually buy it.

And to have a global presence or high rank in Google SERPs, you will need the guidance of SEO that is one of the best and effective marketing channels right now.

Most of you might be aware of the fact that 93 % of all online experience starts with a search engine. 

When it comes to search engines, Google not only leads but dominates the search engine market by almost 93 % now.

Yeah! The figure is predominantly huge.

Well, I hope now you understand the importance of keeping the search engine(Google) happy. 

 If you learn to play by its ever-changing algorithms and guidelines you can definitely optimize your website and rank it on the first page of Google.

Many businesses term SEO as their digital properties and it is because of the benefits they will get from SEO implementation will help them bring a great return on investment within a definite period of time.

SEO best practices will help you improve your site’s overall searchability and visibility, but apart from these two, there are many factors that SEO could help build and maintain.

Let’s come down to the main point now.

8 Reasons Why SEO Matters for Every Startup

There are many things entrepreneurs and startups should remain grateful to and a killer SEO agency should be on the top of the list. SEO is the best digital marketing channel for startups and entrepreneurs. 

• SEO Gathers Customer Behavior Data To Startups

It can help you to collect data and information on the behavior of the users. This data is crucial because startups are not sure about their potential customers. The more SEO research startups do, the more data they will have about their potential customers and what are they looking for.

SEO guides to accumulate data over time and startups will benefit from it for a long time after launching their business. There are several SEO tools that can gather important user data and help to target customers resulting in more conversions.

• SEO Helps Startups Build Trust And Credibility

The main motive of a killer SEO would be to create an establishment with a well-designed website with effective user-experience. You have to make your site easily navigable for users and you have to ensure that they get whatever they are looking for seamlessly. SEO helps in connecting to your customers with less effort and build strong relationships. Once your customers are confident about your brand, you are on the go.

While establishing authority many elements go into it. Authority and trust are accumulated over time with essential elements such as positive user behavior, quality backlink profiles, content, and properly optimized on-page elements. 

SEO provides sufficient guidance to build a dynamic yet simple website with quality content. Once your customer starts connecting to you, it would be easy to create trust and your brand value.

• SEO(Local) Can Lead To Higher Traffic & Conversion Rates

Choosing SEO as a marketing channel of your startup can get traffic on your site and bring in more conversions resulting in a higher return on investment. You can also focus more on local search engine optimization on specific cities and regions base on the targeted audience.

Mobile devices are now used by more than 50 % searchers worldwide according to research by StatCounter

And the rise of mobile traffic has lead to higher local searches. Local search has been playing a very significant role for small and medium scale businesses’ success including startups. Local SEO focuses on practical medium to establish your digital presence in local areas and regions so that people can find you easily and quickly. 

It will help you draw more traffic and achieve higher conversions.

• SEO Optimization Results In a Higher Ranking In SERPs

Efficient SEO is the best option that your startup necessitates to rank your website higher in search engine result pages. Your startup should only focus on strategies that can get traffic to your site so that you can rank on the first page of Google. It is because more than 90 % of people only browse through the sites listed on the first page.

Almost every startup aims to reach the top few positions in Google. To reach your goal you have to beat all your rival startups by dominating the search engines. You don’t have to spend a fortune on large scale advertising to build your brand reputation, instead, hire a proficient SEO agency.

• SEO Strategies Goes a Long Way

To be rational paid advertisements work for shorter terms and cost you higher if compared to other marketing channels. It is very easy to stay on the first page of Google if you have opted for pay-per-click campaigns and other paid advertisements. But before you spend most of your resources on PPC  campaigns you should know the fact that SEO can have a noticeable impact within the first 6 months of SEO being implemented.

The more time and effort you put, the longer its impact will be seen. SEO helps you build an audience over time and you have to ensure that your content is fresh and updated. Among the 200 factors on which Google ranks and indexes pages, one of them is providing quality and relevant information for search engines and your users.

• SEO Is Comparably Inexpensive

SEO is not free but it takes fewer resources relative to other marketing channels. Expenses for optimizing your site will never get out of your budget, that’s for sure. 

You could benefit from more than half of the tools that come free with dynamic and useful features. 

According to Google Trends, SEO is inexpensive and more efficient than Social Media Optimization and Pay Per Click campaign.

You should make brave choices while investing in stuff and should be decisive when it comes to opting for the best strategy maintaining the feasibility. Prioritize SEO and bring higher returns with low investing techniques. There are several free SEO tools like Google Analytics, Google Search Console, Google Trends e.t.c

• Skillful SEO Can Acquire Better User Experience

Every startup wants to rank high in Google SERP and get maximum visibility, however many are either unaware of the fact or happens to overlook that user experience (UX) plays a vital role in building your business. 

Google search engine algorithm can interpret positive and negative user experience and it is one of the factors that Google counts while ranking a site. To Google it’s very simple, the customer knows what they want and if they appear on your website and don’t find what they want it will turn out to be unacceptable.

Good experiences come from good on-site SEO practices such as the content of your website, design, and simplicity, mobile-optimization, image optimization and convenient usage of keywords.

• SEO Helps You Keep Your Site Updated With Ever-Changing Algorithm

 Having mentioned earlier, that SEO takes constant effort with the frequent improvement and changes in algorithms and guidelines. If you think optimizing your site is a short term engagement then you might have to change the way you think.

If you don’t keep your site updated with the crucial on-page and off-page factors it will reach a position where it can no longer improve.

Google makes changes to its algorithms more than 3000 times a year and core search algorithm changes take place once every three months. To be on the first page of Google you must be aware of the most important factors that matter most.

Look for Google updates, monitor your sites at regular intervals, make necessary improvements, make competitor analysis. This will help you to understand where you stand in Google and what are the issues that need to be fixed.

Closure

I believe by now you have made up your mind to go with search engine optimization and it is because SEO matters the most for every startup.  SEO is considered to be a new edge marketing technique that can bring you prominent results with having to spend very less. 

Before you jump into the complete article, what is important for you is to understand the basic concept about the word SEO. In the past few years digital marketing has been on the rise and since then there’s a great importance for SEO for every sort of business. This strategy is important for medical practices to be able to take on this world without the constant struggle.

SEO or Search Engine Optimization is the strategy that makes the content that you put on internet quite relevant to what people desire to see. Understanding the mixture of their search and needs with the words they put on google search bar and implementing that in your content will let you begin with it. SEO for Medical practices are also created and implemented in the same exact manner.

To stabilize and grow the business for a medical practice the SEO experts who understand search engines and work along the strategies that will lend you in the first page. However, at times the investments on SEO don’t work for longer and the pages start losing their traffic.

This is why we have compiled some reason because of which SEO might not be working as planned. Here’s why:

1. It isn’t done properly.

Isn’t it obvious? SEO may seem easy from the outside but in the inside it isn’t really a piece of cake. It’s not about stuffing your content with keywords and putting up tons of pictures. Actually this is one of the things that will drag you down greatly! By meaning SEO keywords it means keywords that are relevant to the line of work and target audience.

For example; a dermatologist website can’t just have keywords like  best doctor available or best female doctor in town. As these may be regarding medical field but it never put emphasis on the main message i.e. the dermatologist!

Secondly, you might not be giving it proper time, as an online marketer you must have many project going along, however, it doesn’t mean that by spending few minutes on each you will be successful. You would need to dedicate goo amount of time to be able to achieve the results you want.

2. Client and agency aren’t on the same page:

Medical SEO services will only become fruitful if the medical practices are clear about their objectives and goals in front of their agency. Obviously, when you would contact an agency they will have some of their ideas and previous work which they will show you. Similarly, you would also have some of your motives.

Hence, when both the parties get in touch it is important that the needs and requirement of the clients are put forward. This will let the agency understand and work on the task in a better way. Any sort of ambiguity can create long term hurdles and unsatisfactory results.

3.Goals are fantasized:

Being realistic is the basic approach, whenever you decide to work fantasizing about goals and going overboard with them will only disappoint. So no matter on what side of the table you are. Whether you are a client or an agent you need to make sure that the person on the opposite end is aware of the technicalities and isn’t day dreaming.

As a client it is very important to know that their agency isn’t over promising anything! If they set unrealistic goals then it is a red flag for you. This is because unlike other fields the behavioral pattern of audience (patients) isn’t similar to others. Hence, both the parties should agree and be on the same age.

4.The web design has become a grandma

Seriously though! An old web design isn’t anything but a serious let down. SEO for medical practices will show more efficient result especially when they are implemented on a website that run on any platform at a fast speed.

As a designer, keep yourself at the user’s place, would you enjoy or stay on the website which last updated 10 years ago? No, you would definitely leave the page. Hence, when you start implementing SEO make sure that your website is up to the mark, fast running, and is designed as classy and modern as possible.

5. Poor Quality of the content:

You may have a great and expensive built website and sorted out your SEO, even have money to bring your content on to first page but if the quality of the content isn’t as good as the top ones then SEO will not work as you want it.

Quality will always be superior to quantity, it is because it’s mainly patient that will come on your website and when they will not find relevant information chances are they will leave. If you have long lengths of article but it doesn’t deliver the message in right and relevant way then all your medical seo services will go in vain.

By Quality it also means the design, fonts, and colors that you use. Keep in mind the website is for critical health. So, dull or too bright colors are a big NO! Similarly, only having images will not help either. You should also pay attention on ‘call to attention’ to gain more patients.

Conclusion:

SEO from the outside may seem easy but as we have seen, it is not. There are various things that needs to be considered and one of it are the use of relatable keywords in moderate amount. You need to do thorough research about the patients that you want to join your patients’ base. Use the keywords that patients relatively search queries with and you will get an idea about seo keywords. SEOs which are used and implemented in medical field need more detailing and attention than others. So, when a practice hire an agency should make sure that all intentions are clear and try not to save all your money from it. Have some faith in return on investments!

Author Bio: Emilie Burstein is a passionate content writer who loves to write about everything from the modern era. She’s currently employed at a healthcare marketing agency in USA as content marketing analyst!

What has emerged as the number one source of information?

Undoubtedly, the internet.

The internet has emerged as an important part of our modern-day society. Companies need to construct a web presence for themselves to continue to exist in this digital world and it needs to move without announcing that to expand a web presence you need to be present on digital channels where your clients are.

But, just going on-line, building a website or a blog isn’t enough to understand the eye of your audience. Search Engines like GOOGLE are becoming ever extra clever. To keep search relevancy, you constantly need to modify to the ever-changing environment of search engine optimization.

How has the world of seo change in 2019?

What new search engine optimization trends will benefit momentum?

Which search engine optimization trends and strategies will expire, and which search engine optimization techniques and strategies will work in the coming year?

Below are some search engine optimization trends that IT Solutions uses you need to know in 2019.

Modern search engine optimization trends:

#1 Mobile-First Indexing

2018 turned into the year when Google finally rolled out its mobile-first index.

As the quantity of mobile users is just going to grow, later on in the future, it’s so far extremely important to generate the best content over all the platforms, from mobile to computers.

However, when Google announces that it recommends mobile-first indexing, it does no longer in state that it’ll not move slowly like your computer model. While building websites, you have to keep in mind that Google crawls each, the computing device and mobile versions.

It’s most effective that when Google figures out that you have a mobile-pleasant website up and running, it chooses to expose your website higher than the websites that aren’t mobile-friendly.

Therefore, you have to have a mobile-friendly website, otherwise, Google will index something you may not ’t show to your to mobile users. And an outstanding part of site visitors will move right at the back of you.

#2 Voice Search and Home Assistants

Voice search is developing at an exceptional rate. Actually, in the coming years, we’re all going to listen “alright, Google”, “Hello, Siri”, and “Hi, Alexa” surrounding us at regular intervals.

By 2020, the specialists accept that half of all hunts will be a voice look. The hugest indication of voice search development in 2019 is, clear the huge demand for man-made gadgets and instruments, for example, Amazon’s Alexa, Apple’s Homepod, and Google’s House are selling quickly.

Besides all, people are looking for nearby organizations through voice search gadgets at an exceptional rate. 46% of voice scan clients search for a neighborhood business on a daily basis. Hence, organizations need to streamline perfect gadgets for voice. If an organization doesn’t do such things, they will be vanquished by the ones who do.

Investigate how this iPhone was being advanced exclusively dependent on the improved variant of Siri. This is a sufficient sign of the developing significance of voice search.

#3 Video Content

Voice search isn’t the main SEO pattern that controls over the web; videos are too. They are an ever progressively prominent entertainment and advertising instrument, making them an important source of expanded traffic. You should simply utilize them.

Online recordings will represent over 80% of all buyer web traffic by 2020. Accordingly, recordings will be a significant showcasing instrument. In this way, you need to consider how you can improve video substance to make benchmarks for web crawlers. At the end of the day, video SEO is one of the most significant SEO drifts in 2019. Get with the occasions or get vanquished by the challenge.

YouTube is the second-most elevated positioning0020web crawler, positioning next to Google. With 4 million perspectives for each day and 300 hours of video content being transferred each moment, YouTube video showcasing is a field that must be a significant piece of your promotions.

#4 Excellent Substance

Time and over, you have been approached to make quality substance and there is no change to this. Content stays perhaps the most noteworthy need in SEO.

Delivering engaging and quality substance can tell individuals what a site or business is about. It likewise shows the per-users that the association thinks about helping individuals, which is perfect for a brand’s picture.

The challenge for high-quality content is probably going to be as rich as ever in 2019. On the off chance that your site is content-dry, you’re not prone to make a lot of development with your Search engine optimization objectives. You’ll have to vanquish your opposition in the content field on the off chance that you wish to rank above them.

At the point when you consider content, your SEO content methodology ought to be to make content that drives, draws in and interfaces with individuals, and in the long run, unravels their troubles.

#5 Blockchain

Blockchain has become a trendy expression this year. While blockchain innovation is outstanding in digital currency, it has been advantageous in numerous different ventures too. It can change how information is followed on the web. Its innovation utilizes an appropriated record that is a straightforward and safe record of exchanges that can’t be changed.

This change gives individuals more command over their data and gives organizations better approaches to utilize information. Website admins are exploring methods for incorporating blockchain into sites and perhaps adapting it. Blockchain could likewise presumably be utilized to check backlinks.

In addition, with blockchain, you can guarantee that each snap is substantial, the times of bot guests are finished. This will prompt upgraded checked information, where locales won’t have the option to get rankings misleadingly utilizing computerized clicks. It will ensure top-notch traffic to support your SEO.

#6 Client Experience

The search engine respects when you care about a guest. The client experience is one of the most essential positioning components in Google today. The client experience can represent the moment of truth an arrangement of any size. In this way, to continue picking up benefits with your sites it’s essential to guarantee a velvety UX.

Connect with clients, move them, and consistently think about their necessities. We are not saying to transform your website page into a flooding spot of happiness. Simply be regular:

• Dispose of pointless or irritating promotions
• Advance the page-stacking speed
• Make just easy to understand UI
• Create quality content
• Give a mobile-friendly experience

Sites with a more prominent client commitment will be favored over the ones which are left by guests close to survey the landing page. It is just by a superior client experience that guests will disparage destinations.

#7 E-A-T (Expertise, Authority, and Trustworthiness)

Setting up and building up your ability, authority, and dependability, otherwise called E-A-T in Google’s hunt quality rating rules, is another significant pattern in 2019. These three elements are the important pieces of a quality site and the highlights of a substance designer.

Ability is a proportion of the knowledge and experience of the content generator in producing quality content.

Authority shows whether the substance maker has recognized their specialty and whether the person is filling in as a topic master in the picked area.

Trustworthiness is a quality that justifies itself with real evidence. Under this head, content makers are required to appear just dependable and precise data to clients.

This implies all sites must demonstrate these three key elements identified with online substance. Sites that meet the E-A-T determination will improve when contrasted with those that don’t meet these criteria.

#8 Beyond Google Search

We’ve generally alluded totally to Google with respect to SEO. This is no mishap, Google is the most favored web crawler by a wide margin. In any case, it may not be an extraordinary thought to focus just on Google’s positioning calculations while assembling your SEO technique.

Over-reliance on a specific stage or channel can prompt vulnerability and puts your business in danger. Google isn’t the single-stage that clients search on. In this manner, you should cover every one of the potential outcomes into your advertising endeavors and go for the rest of the hunt volume from Bing, Baidu, Yahoo, and so on and ensure you amplify your general traffic.

Besides, Amazon’s web crawler is increasing more significance on the web. It’s anything but a general web index, yet it is utilized for inside search inside Amazon pages. At that point, what’s the energy about this? An ever-increasing number of shoppers visit Amazon to shop. 72% of customers currently use Amazon to discover items, with 56% demonstrating they generally look on Amazon first looking at different destinations.

These numbers give us that Amazon’s turning out to be Google of web-based business. This demonstrates in the event that you sell something and you’re not on Amazon, you are missing out on every one of those 56% of idle clients. In this way, in case you’re a vendor, incorporate advancement for Amazon into your SEO procedure.

#9 Specialized SEO

Search engine optimization is typically considered as an issue of content makers and advertisers. The truth which matters is that it’s additionally something designers should consider. The technique for specialized SEO refers to the guarantee that your site is perfect with the criteria set via web search tools.

Two significant parts of specialized SEO that we’ve just talked about incorporate page speed and mobile-friendly. Another basic factor is site security but, Google currently needs that websites need to be manufactured utilizing HTTPS, to be considered as ‘secure’ in the Chrome program.

Besides, here are a couple of different components that fall under specialized SEO:

Site Engineering: By intelligently making your site, you’ll make it more straightforward for crawlers to index and rundown your pages, which improves your rankings.

Rich Snippets: This is a sort of markup that adds extra data to your pages, making them stand apart more in list items.

Copy Content: Search motors punish websites that recurrent a similar substance in more than one spot. You have to guarantee that you don’t rehash or re-utilize a similar substance.

Nowadays, having a business website is not just necessary. It is one of the best investments that you could do. That said, you need to make sure that it is visible online in order to attract more potential customers.

This is where Search Engine Optimization (SEO) comes in.

But aside from making your website appear on relevant search engine results, SEO comes with a lot of benefits that we will discuss below:

1. To drive quality website traffic

As mentioned earlier, SEO allows your website to be visible on relevant search engine results.

For example, you own a bike repair shop in New York City. When someone types in “bike repair shop NYC,” your website should appear on the search results. And that is how you can attract Google users to visit your website.

So, why is website traffic important for your business?

A few decades back, many digital marketing professionals believe that No Website Traffic = No Business Revenue. However, having a lot of traffic does not necessarily mean an increase in revenue.

When implementing proper and well-thought SEO tactics, you are enabling your website to generate quality website traffic. And by “quality website traffic” we mean people who are more likely to make a transaction with you.

And these transactions can either be sales, downloading your exclusive content in exchange for their email, or sharing your content for brand awareness.

2. To build brand awareness

Using our “bike repair shop NYC” example earlier, it can be challenging to decipher the user intent behind this keyword without the help of analytics.

It is possible that the person is just looking for bike repair shops in his area. But it is also possible that he needs to get his bike fixed now.

Regardless, it is important to practice white hat SEO tactics in order to make sure that your website will be visible on the search results. Keep in mind that it takes 6 to 8 touchpoints before a business can close a sale. And one of those touchpoints could be seeing your website on search results.

So, whether or not someone intends to have their bikes fixed, he will see your website on the result with the help of SEO. And when the time comes that a potential customer is ready to make a transaction, your business will be one of his considerations.

3. To establish your authority

The goal of SEO is not just to make your website visible on the search results whenever someone types in your target keywords. Being visible online is just one part of establishing your business as an authority in your niche.

For instance, if your website keeps on appearing on search results when someone types in “bike repair shop NYC,” then users are more likely to associate your business as their go-to resource or service provider.

But other than SEO, digital marketing elements like content, social media, and website UX (just to name a few) also come into play. After all, these elements have a strong correlation with your search engine ranking.

Just keep in mind that establishing your business’ authority takes a while. So in order for you to build credibility, make sure that you provide the best user experience to your website visitors, provide relevant content, and connect with your audience and potential customers through social media.

4. To boost your sales

As mentioned earlier, you need to generate quality website traffic in order to drive sales for your business. But aside from that, SEO can help you boost your sales by optimizing on-page elements and web content.

On-page elements are any content or HTML source codes on your website. Some on-page elements that you can optimize are your title tags, meta description, and image ALT texts.

Here’s the thing: The title tags, meta description, and image ALT texts allow your content to appear on relevant search engine results.

So, one reason your website appears when someone types in “bike repair shop NYC” on Google is because you have “bike repair shop NYC” (or a variation of it) somewhere in your on-page elements.

How can that boost your sales, you may ask?

Your on-page elements allow search engine users to figure out what your website is all about. Not to mention that you can use these elements to encourage site visitors to take action (i.e. book a bike repair schedule).

Thus, the more relevant your on-page elements are, the more likely they are to become a paying customer.

5. To maximize your budget

FACT: It does not cause a dime for your website to rank on search engines such as Google.

Sure, you might need to hire an SEO consultant, SEO reseller services, or white label SEO services, but you do not need to pay Google in order to rank. Unless, of course, we are talking about pay-per-click marketing.

And since it does not cost money to rank on Google, you can use your marketing budget to other important things like running a contest or giveaway on social media. You can also opt to use your budget for PR ‒ whatever works for you.

6. To reap long-term benefits

When done right, SEO can help you reap long-term benefits regardless of search engine algorithm updates.

Again, SEO can help you build your authority and credibility online. And when your authority is established, along with providing the best service possible, your customers will keep on coming back to your website. They will keep sharing your content. They will keep following you on social media.

According to Andreea Sauciuc, it can take about 6 – 12 months before you reap the benefits of your SEO efforts. However, it is important to know that these benefits can last you for years.

It is important that you invest in SEO because it can help your business stay visible and relevant online. As a result, you will see an increase in leads and sales.