Category: Technology

From eCommerce to mCommerce, every business aims at increasing the ROI.

Even you might be in search of something to trigger your ROI, right?

But, the question is how to do that?   

Not to worry! In this article, we’ll go through a single feature named “Live Chat,” which can increase the ROI for your business.

Before going further, let us first get through some of the issues that lead to a drop in the ROI.

Facts Leading To the Drop-In ROI

Here I’m listing some of the issues faced by the user, which leads to a decrease in business ROI.

• Delay or completely ignoring the problem faced by the user.
• It is analyzed that approximately 70% of the companies disregard the issues faced by the customers, and 83% of the queries on social media go unanswered.
• Some users will uninstall your app and will switch to other apps, rather than giving any reviews. So, you will not be able to get the exact reason for the decrease in ROI.
• Reports say that 60% of the users reinstall applications. There is a 70% chance to sell your product to the regular customer in contrast to a new one.
• No marketing person can help you increase ROI if your application has a bad UX/UI.

So, what can be the one-stop solution to the problems mentioned above?

Read Also –  How to Increase Your Email Open Rate with Effective Subject Lines

Most Trending Customer Engagement Tool

LIVE CHAT, Yes, you heard it right! Including live chat option on your website or application will increase the chance of customer conversion by three times.

Live chat is the most effective channel to keep customers engaged on your website. And, the best thing here is that live chat is easy to install, unlike emails or phones.

When you integrate the live chat on your website or application, it will streamline your customer support service and uplift your brand image.

On account of the above information, live chat can be considered the best tech upgrade for your website to increase the ROI.

5 Live Chat Tips That Will Increase Your ROI

1. Buyer Support Through Live Chat

As soon as a customer faces a problem while surfing an eCommerce website, they might abandon their shopping.

There will always be customers who need assistance while going through the buying process. Therefore, supporting them through a medium like live chat will decrease the abandonment rate for the buying process.

With the help of the live chat agents, you can provide the best buyer support and advice at any point in their online journey. Live chat feature in your eCommerce or mCommerce application will help you convert your troubled customers into confident buyers.

Yes, you might not get the troubled customers every day, but if you keep them ignoring, it will lead to a decrease in sales. By offering support to the buyers in this situation increases ROI.

2. Cross-Selling For The Products

As told earlier, it is not just about selling everything to the customers but a matter of providing a valuable service (which, in a way, leads to an increase in ROI).

A material conversation with a website visitor can let you know a lot of information about the products you sell. For instance, if a live chat agent is working on a wine selling website, they can analyze whether a customer was buying dozens of red or white wine for any special occasion. If yes, then they would also need some champagnes for toast and even some new occasion perfect glasses to drink from.

Such analysis with live chat can help you in cross-selling of products, increasing ROI. And cross-selling of products can be quickly done for eCommerce as well as mCommerce website.

3. Basket Abandonment

We already discussed basket abandonment, but here we’ll go through another part of it.

Consider, a customer faces an “out-of-stock” message or payment error, will they stay on your website? Obviously not! So, to avoid this bounce by customers, we can pop up the message to offer help without waiting for them to ask for the same.

It can be done with the help of a proactive live chat. Consumers get an invitation to chat live about the problem they are facing with the help of the popup. It will reduce the basket abandonment rates and increase ROI for your website.

4. A Perfect Product For Customers

Live chat not just acts as a customer support channel, it’s even used to encourage the online shopper to buy quicker.

Remember, selling via live chat requires a lot of skills from the live chat agents. When a customer comes to enquire about some specifications for their needs, the live chat agents have to make sure that the question is resolved and the sale is made.

These days, whether it is eCommerce or mCommerce, personalization is an essential part. As 73% of the customers prefer to buy the products from the business providing a pleasant shopping experience.

Providing customers with the information they need through live chat will lead to a significant increase in ROI.

5. Avoid Attracting New Customers

For most of the cases, it happens that your marketing team will focus on strategies for gaining new customers rather than working on the regular ones. But, it is noticed that more than 50% of sales come from regular customers rather than new ones.

Henceforth, with the help of the live chat, you can keep the regular customer engaged and solve the issues faced by them. It will directly lead to an increase in ROI. One tip here is to keep your regular customers engaged, or bring back the ones who left. Try to advertise the latest changes you made on your website and mention reasons to use your application.

Live chat becomes essential for eCommerce and mCommerce websites.

Live Chat- Increases ROI (The Best Investment from eCommerce to mCommerce)

After having a glimpse of live chat for your business, do you agree it can increase the ROI for your business? Live chat can increase the ROI for your website and even put a satisfied smile on your customers’ faces. You have paid a huge cost of app development, and henceforth it is essential to get the best ROI for the same.

Below given are some of the reasons to include live chat in your eCommerce or mCommerce site,

• Supporting more than one customer at a time.
• Co-browse and live chat can go simultaneously.
• Live chat will decrease the customer support budget.
• It is the most trending thing out on the web.

So, why do you need it?

It is observed that more than 60% of customers refuse to wait for more than a minute to get their reply. In that case, if you have a live chat option on your site, your chat agents can quickly come up with the customer’s need. Once you keep engaging your user’s through live chat, you’ll see a drastic change in the ROI of your business.

Sounds good, right?

The Parting Thoughts

We learned above that, live chat is not just all about customer service. It can help your business to increase ROI with customer satisfaction for the services.

Implementing live chat and having the right team of experts handling the conversations is essential. And the best thing here is you don’t need to add a single penny in your cost of app development. You just need to add a plugin for including live chat.

So, that’s all for the day! Did you find this article helpful for your business?

What are your thoughts on live chat?

Let us know!

We reside in the golden age of development where new technologies are coming up daily. With the expansion of these technologies, there comes better comfort, peace of mind, and convenience for consumers. Smart home technology is one of them. It allows homeowners to reap the perks of highly innovative technology that was not possible earlier.  This includes controlling things like lightning, security systems, and home temperature with the tap of a button, voice, or swipe of a finger. So, let’s check out the advantages of smart home technology and how you can reap them in 2020.

What is Smart Home Technology?

Smart home technology refers to the equipment, systems, or devices that link to the common network controlled remotely or independently. This includes thermostats, lights, TVs, audio speakers, security cameras, home locks, etc. This allows you to:

• Boost home security and privacy
• Increase energy efficiency
• Save effort, time and money
• Run your appliances better
• Get home management insights

Benefit of Smart Home Technology In 2020:

1. Smart Doors and Windows

ENERGY STAR Qualified windows and doors allow users to less energy, and this saves plenty of money on your energy bills. It even lowers greenhouse gas emissions in the environment by lowering your carbon footprint. 

In fact, these smart doors offer protection from winter chills and scorching summer heat. These valuables also guard your important assets against deadly ultraviolet rays, thereby lowering fading up to 75%.

2. Smart Locks

Smart home and business owners know how essential it is to secure your investment the right way from unwanted intruders. A smart lock is another smart home tech for homeowners with busy schedules. They usually add style and functionality to a front door. The best part is that these locks have smartphone integration.

It means once the person has downloaded the application that works with a smart lock, he or she can lock and unlock the door remotely with one tap. Smart locks also allow you to authorize access for multiple people simultaneously by offering unique code for every person. For the installation of home security locks, it’s best to call professional mobile locksmith service.

3. Automation Sensors

Automation sensors for doors and windows usually have built-in cutting-edge technology that usually works with famous security systems. They are a cost-effective way to get high peace of mind when security is the main concern.

Sensors can be wirelessly connected or wired and send a signal to your security system. This helps you to get notifications on your mobile when someone enters and exits in your building. The best part is that the design does not interfere with the existing beauty of your doors and windows.

4. Mood Lighting

Mood lighting is the most famous lightning solution for gardens and households. It enhances a particular place with dramatic effects, thereby allowing homeowners to create multiple moods as per their emotions no matter the occasion. 

The effects are the same as stage lightning, where diverse colored lights are used to alter the mood of a scene. The most popular mood lightning is a dimmer switch. It allows you to control the glow and brightness of your lights at different times of the day. The nice part of mood lightning is that it lowers the electricity bill by reducing the amount of energy you consume.

5. Smart Coffee Makers and Other Kitchen Gadgets

There is nothing better than getting a cup of coffee in the morning. However, many times, it’s tough for us to get out of bed and make the ideal cup. Do not worry! Now it’s easy for anyone to brew coffee with their smartphone.

Smart coffee makers allow coffee lovers to control the timing of coffee instantly via phone. Whether you want to have cold brew, pods, or drip coffee, they offer convenience, control, or customization so that you can enjoy a perfect cup of Joe whenever you want. It means you just need to hit several buttons to select what kind of coffee you need. It is predicted that in 2020, people will have access to rice cookers that are connected to Mobile apps, Alexa, and smart crockpots.

6. Video Intercom

A video intercom system is an excellent add-on to your home security. Having high-tech wireless functionality, hands-free operation, and live video capabilities, intercoms allow you to see those who are buzzing your front door. As long as you get conned wirelessly to these systems, you will get live video and audio feed on your device. 

This helps you sleep soundly in the bed at night time. The biggest advantage is that modern video intercoms can be integrated quickly with existing systems. Furthermore, you can even set these systems in different areas in your home for better communication with family members or to have a check on your kids.

7. Smart Water Leak and Moisture Monitoring Device

Installing smart water leak and moisture monitoring devices is the best way to guard your home against high-cost damage from overflowing laundry tub, leaky water heater, or a cracked washer hose. 

8. Smart Thermostats

Smart thermostats allow homeowners to use energy more effectively by adjusting or turning off when it’s not in use. This avoids running AC in an empty room or leaving lights turned on in a garage overnight.

9. Smoke and Carbon Monoxide Detectors

Watching your entire house burned down is very frightening. But installing Wi-Fi-equipped smoke detectors in your home, you can save your life. They warn homeowners in case of fire or lingering carbon monoxide gas when they are busy or asleep.

Moreover, these systems not just prepare homeowners in the event of a disaster, but also help them save huge money on the insurance. Smart home detectors can be accessed via apps or mobiles, thereby allowing homeowners to remotely monitor emergencies, use voice messages to turn off the alarm, connect home devices, and get notifications.

10.Voice Recognition

The voice-command system at home is especially beneficial for seniors and disabled people. These systems allow them to do everything like turning lights on and off, lock doors, operate a telephone or TV via computer. This allows them to schedule all the vital tasks of the day automatically.

Wrapping Up:

Smart home technology makes the life of consumers easier and convenient. Obviously, who would not love being able to control everything like lighting, doors, downs sitting in your bed? Also, whether you are out of station or in a meeting, these smart devices alert you on the spot. This helps you to know what is going on inside your home.

In fact, the best part about smart home technology is that you don’t need to make a substantial initial investment to get it going in 2020. With every addition, you will actually be investing in safety, energy efficiency, security, and awesomeness.

The Internet is continuously changing and evolving, and the Internet of things can be considered as future evaluation. The IoT is gaining popularity among all the sectors to be it academic, healthcare, or architecture; it has the potential to bring significant growth in personal and professional front. It is one of the fastest-growing technology that improves the expenses, well-being operation, and almost everything. 

IoT Application Development is responsible for the deployment of the application and monitoring the connected devices. With increasing popularity, IoT is being used by a variety of industries, resulting in improved customer service and efficiency to improve decision-making.

• The IoT device market is on the rise and is poised to reach $1.1 trillion by 2026. (Source)

The Internet of Things empowers our lives in many ways, and that uplifts the vision that smothers progress and makes all things connected. With proper IoT system helps to improve the quality of infrastructure and architecture. Many architectural frameworks support many IoT systems.

Four Stages of Architecture Process

IoT plays a vital role in all the stages of IoT. With the help of IoT devices that can help the architecture make all the decisions that improve the scalability, availability, and maintainability, all these processes are the main reason behind the building process.  

Sensors

The sensor has the ability to obtain information that helps in collecting useful data from the environment. With the right set of IoT devices can help them to detect the directional gravity. Internet of Things must be equipped with sensors that efficiently emits, accept, and process. 

It helps to process the data and choose between immediacy and in-depth information that improves the processing of the data. For the quickest response, you need to process the data right at the sensor — at the very edge of the network.

The Internet Gateway

Internet gateways help sensors to collect the data, but it must be obtained in analog form. It must be connected with digital streams for any processing. The Data Acquisition system connects with sensors and converts analog data into the digital world. In Simple Internet, gateways connect with Wi-Fi for further processing. 

This stage has gathered an enormous quantity of data from the previous level and compresses it to the optimum capacity. This processing has the capability of malware protection, management services, and other data analytics. 

Edge IT System

The data is developed with the guidance of an edge IT framework in this stage of IoT architecture. The Edge It system helps to enhance the analytics with pre-processing ideas like machine learning and visualization technologies. The Edge System is performing the task by placing it in remote areas but placing the system closer to the sensor. They consume all data information and swamp your data resources.

It allows you to view your data using easy-to-understand dashboards, charts, and graphs using visualization techniques. These systems are usually working when it’s easy, fast, and work in remote areas. 

Cloud Platforms

We are not wrong if we put this phrase in this context that sensors can be considered as nerves and the gateway can be known as an IoT’s backbone, the cloud can also be called as is the brain in the Internet of Things. Contradictory to edge solutions, a cloud-based system is specially designed to save, process, and examine massive volumes of data for deeper insights using great data analytics tools and machine learning devices. Without cloud management, theses mechanism never supported the edge system. 

Key Features to Remember

For Rapid Transformation, companies are using a more agile form of architecture.

Ontology: Architects, in a specific context, need to use a standard structure that reflects the meaning of words. 

Abstraction: The companies require the layer to be implemented by the machine components. Once the improvements are made, it imposes minimal impact.

Standards-based: Modern architecture depends on manufacturing, ensuring that things are built the same way for everyone. It enables plugins of new people and processes without understanding a specific method of work.

Agnosticity: The goal here is to avoid a particular technology, product, or even vendor being locked in.

Key Challenges of IoT

The IoT can change the shape of the Internet and can offer enormous economic benefits, but it also faces many key challenges.

• Identity Management
• Improves Standardization
• Hamper Privacy
• Safety and Security
• Data Confidentiality
• Network Security

Summing Up

IoT architecture may differ from solution to solution, but its core is for building blocks that are essential to providing the basic features that make the IoT ecosystem sustainable. The technology of the Internet of Things is carrying out enticing and future-proof IoT projects. Iot majorly focuses on building secure architectural devices that observed a wide range of solutions for significant businesses and different sectors. With proper usage of technologies can lead companies to succeed in businesses and even help other corporations to outperform. 

Author Bio:- Nitin Garg is the CEO and cofounder of BR Softech – Artificial Intelligence Development Company. Likes to share his opinions on IT industry via blogs. His interest is to write on the latest and advanced IT technologies which include IoT, VR & AR app development, web, and app development services. Along with this, he also offers consultancy services for RPA, Big Data and Cyber Security services.

Artificial intelligence is already transforming every area of our lives, and music streaming is no exception. It is amazing how technology has fueled the music industry for growth in the past decades. From vinyl records and cassettes to compact discs and MP3s and the present digital disruptions, the music industry has undergone many technological developments.

It is tough to understand but easy to look at how technology is transforming the music industry right from the creation of music to its end consumption by users. Artificial intelligence is playing a major role in organizing the industry and making music readily available at our fingertips. So, let us dive deeper into how AI is transforming the music streaming services in the present era.

Rise of AI-based DJ system

Spotify’s discovery weekly, JioSaavan mixes, and Pandora’s music suggestions are some AI is helping music streaming services to develop powerful personalized features for their users. Music creators upload more than 300k songs on the internet every day. However, 90 percent of music is not found by the users due to its incorrect placement on the web.

Algorithms can help streaming services to recognize the interest and listening preferences of their users and show them related music in their feed. Applications like Muru music claims to be the first AI DJ brain that takes the personalization of music to a new level for its users.

Such apps enable users to generate customized playlists by connecting their favorite streaming company and selecting the artists and genre of their choice. The art of personalizing music experiences has been the primary goal of AI-driven DJ music services.

Music service to streaming service

In today’s digital world, there are many businesses that offer information in the form of text on their blogs and websites. However, many users don’t have enough time to read text content. Therefore, podcasts and audiobooks are a viable option for such users.

You need a special time to read the text content, but you can listen to podcasts and audiobooks anytime. Users can listen to what they want while commuting to the office, during a gym session, walking their dog, and even doing household chores.

Spotify has acquired Anchor, Parcast, and Gimlet in the podcasting shopping spree. The company has clearly transformed from a standard music service to a streaming service.

AI helps create music

Artificial intelligence helps creators to create and compose music. AI technology helps the creators analyze date from different compositions while creating musical pieces. The algorithm learns the patterns ad characteristics that can create music that mimics a genre and is more enjoyable. The technology also helps combine various elements of music to create innovative musical numbers.

AI-enabled smart machines that use natural language processing and computer vision software to understand and interpret text, images, and videos. This helps musicians and artists to connect their audience with the content they find most compelling. AI also empowers creators to share experiences that matter to a global audience in their daily lives.

AI Audio Mastering

Audio mastering is a process that optimizes the listening experience for users on any device. The AI-based audio mastering services offer the musicians a cost-effective alternative to human-based audio mastering. It is a creative process, and many companies still prefer relying on humans for audio mastering. However, AI makes these services accessible to those who might not be able to master their music otherwise.

AI helps identify new artists

For new artists to come into existence and sell their music, it is essential that users should know them. It is expensive for new artists to get discovered and market themselves before the audience. AI helps in determining which audience will enjoy the music of an artist and present the music before them. The AI-based features like Spotify Discovery Weekly present a refined list of music for every listener. Such features help the audience sort the categories of music to find the one that appeals the most to them.

Artist and Repertoire Discovery

AI also helps the music industry with the Artist and Repertoire (A&R) discovery. It has always been difficult to find the musicians and artists that have not signed to a label. A tech start-up acquired by Warner Music Group uses and algorithm to review touring and social streaming data to find promising talent. Companies supporting the A&R process are having a specialization in music data analytics.

Protects user data while streaming

In addition to improving user experience on streaming platforms, artificial intelligence provides space for industry advertisers. Even new artists, who want to reach a wider audience and get their music before the audience, will benefit from personalized feedback and improved search engines.

The information of users can be used for advertising purposes later. In the worst-case scenario, in the event of a malware attack on the network, the information may be exposed to a threat. Data breaches have, after all, become one of the most common online security threats. A secure VPN can encrypt and hide user data from hackers or third parties. It also prohibits the use of information for advertising purposes by the website.

AI can prevent copyright infringement

Protection of copyright is difficult when it comes to live streaming music. Regulators are searching for AI to stop copyright infringement of a popular song or music. Similar to how AI can boost indexing of music content and flag illegal content, learning-based tools are increasingly being used to search live music for copyrighted material.

Final Words

These were the points that show how Artificial intelligence is transforming music streaming services. AI is not only helping musicians and the music industry but also other types of content businesses. It helps the audio, video creators, product, and service providers to understand customer preferences.

Companies manufacturing products like guitars, kids microphone, drum sets, and other musical instruments also make use of AI to create the best products. Musicians and music streaming services understand the taste and preferences of every visitor and present them with relevant and appealing music for their audience.

Building a website, or web application using a content management system (CMS) has multiple benefits: little or no programming required, you have visibility of site’s content, timely update, and basic administrative tasks. But when it is about customizing a CMS-powered site, a developer’s skills can turn a basic, out-of-the-box site into a totally unique, powerful website. In this blog, we’ll compare two renowned CMS platforms, WordPress and Drupal, to help you make a decision.

Introduction to WordPress

WordPress slowly transforms itself from a blogging platform to a robust framework that’s powered by HTML, PHP, JavaScript, CSS, AJAX, themes, and plenty of plugins. WordPress developer performs theme customization, installation, and migration to build an engaging website. They perform timely version & plugin updates. Renowned websites including TechCrunch, Walt Disney Co., and LinkedIn blog are all powered by WordPress.

Introduction to Drupal

Drupal is a powerful CMS, some consider it as a framework that lets users to launch, customize and scale websites and applications. It is the most recommended CMSs for enterprise-level projects. It’s powered by PHP and also requires little to no programming experience to implement a low-level functionality. Drupal’s extended functionality comes from the additional modules that build off of its Core package. To take benefit of all these functionalities, you’ll need help from Drupal experts. Websites that are powered by Drupal comprise of The Economist, Weather.com, and some US government sites.

Before discussing the differences, let’s talk about the similarities of both CMSs.

Free and open-source. With WordPress CMS, you will need to manage hosting and domain work, but the software is free to use. You have to pay for the Premium themes and plugins. Drupal is free, as well, with similar back-end configurations.

Require installation, setup, and hosting. Unlike Wix and Squarespace, both these CMSs require a download, installation, and set up of hosting and domain.

Mobile responsive themes. Drupal mobile websites perform better when running on a mobile platform while a WordPress site requires an additional step to run on a mobile platform.

Excellent SEO features. SEO features are not platform-specific; it’s more developer-specific. Drupal can be more complex, if not properly handled regarding SEO, on the other hand, WordPress makes a bit easier to do. Overall, WordPress’s technical SEO result is exceptional.

The point of differences between the two CMSs are:

Drupal is complex. It takes a bit of expertise to get used, but it’s definitely a better option that WordPress for larger projects and enterprise-level websites. WordPress is simple to learn and use and it has options to manage admin features if you need them.

Version updates are performed differently. WordPress code gets an upgrade, once the database updates happen in the background. Because WordPress updates are released on a regular basis, it is a great feature for beginners. Plugins do need to be updated regularly, though. Drupal updates need expert guidance and because they don’t comprise a code update, the process is time-consuming. In some cases, the whole website needs a redesign for an update.

Drupal is secure. Drupal is known for its advanced security and reporting, which makes it valuable for big enterprise websites having more animation elements. A few third-party services provide WordPress security elements but note it is more open to hacks if plugins are not updated on a regular basis.

Mobile responsive. Drupal mobile websites perform better when running on a mobile platform while a WordPress site requires an additional step to run on the mobile platform. WordPress has a native app for making the website mobile responsive. Drupal does not need that but has a responsive mobile admin dashboard.

Wide Range of functions. Both CMS offer a streamlined installation, can be specialized through additional extensions. While WordPress’ major focus is to offer services for the development and management of the blog articles, while Drupal is more concerned with community and social publishing applications. Drupal supports diverse multi-user functions right from the initial version. WordPress only supports settings for user roles and rights.

Who is the winner?

At the end of the day, the requirement of your business is the clear winner. And, in reality, the people who are exploring your website. When your team is implementing a CMS that suits your style and business needs, the results will be reflected in the user experience. Whether you like to deal with things from a high-level perspective, or if you are more interested in the creative domain, the choice is up to you. Taking serious consideration of what you need is how you’ll make the right choice. If we analyze the above points, Drupal is far superior to the WordPress CMS because it is more secure, advanced, mobile-friendly. Drupal needs more effort to get the best from it and make use of its amazing features.

Author Bio –

Aayushi Gill has great experience in Drupal Technology. She works with Drupal India – a renowned Drupal Development Company. She loves to share her knowledge with all about the latest tips, trends and best practices.