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Machine learning is a robust technology that gives systems the ability to learn and optimize user experience without being explicitly programmed.

The advent of machine learning has significantly transformed the face of business marketing. Its ever-growing impact has made it evident that the future of marketing will encompass savvy marketers working together with machine learning-based automation entities to create tailored and effective business strategies.

The Expanding Force

Machine Learning focuses on identifying and interpreting both, structured and unstructured data and enables companies to use the gathered knowledge and insights to plan and build strategies. Knowing what the customers want and delivering the same is the only way to sustain in this highly competitive marketplace.

Machine learning assists companies to identify the customers’ changing demand and develop a plan to efficiently respond to these dynamic behaviours. Evidently, businesses across the globe are increasingly adopting ML technologies and obtaining its benefits.

Automated Data Visualization

90% of the world’s data was collected in the last two years. The potential to visualize relevant relationships between data not only helps companies make profitable decisions, but also boosts the credibility of their processes.

With advancements in machine learning, the business landscape can expect the invention of more user-centric data automated visualization platforms and widgets. This will allow real-time analysis and interpretation of data, thereby offering a wealth of valuable insights and increased productivity.

Content Management and Analysis

Ensuring a strong connection with the targeted audience is one of the constructive ways to generate brand loyalty, drive engagement, and build long lasting customer relationships.

With companies trying to engage in valuable conversation with their customers, machine learning plays a critical role in analyzing specific words, phrase, sentences, idioms, etc., that resonate with their audience members.

For instance, Pinterest processes 150 million images each month and it has leveraged ML to filter out content that aligns with the users’ needs, preferences, and behaviours. Evidently, machine learning is encouraging lexical analysis that allows marketers to customize their content to improve engagement.

Paving Way for Better Future Prospects

With the potentials it holds, machine learning is creating a serious momentum. It is the responsibility of company executives to ensure each member of the team understands the benefits of ML for the organization.

It is an innovative technology that helps the company become more productive, predictive, intelligent, and efficient.

And the advantages are not just restricted to the companies; machine learning is equally beneficial for employees as well. ML is in great demand in the market, therefore, acquiring a deep understanding and knowledge of ML can significantly boost career opportunities for a lot of job seekers in the market.

Obtaining a masters in machine learning can help them gain all the relevant and practical knowledge of this innovative technology, thereby providing a competitive edge in the market over their peers.

Machine Learning — Leading to the Future

Presently, we are heading towards a world where people and technology are working together to connect and market products and services in a more comprehensive, efficient, and personal manner than ever before.

By harnessing the powerful potentials of ML and helping the team incorporate it effectively, companies stand a chance to develop an influential position for themselves in the marketplace.

This article is contributed by Sid Rawat, Marketing Manager of TalentEdge — Advance Machine Learning Online Course Company.

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Those who are somehow related to the digital world, know about SEO. Well, for a quick reminder, SEO or Search Engine Optimization is a marketing plan which is focused on growing visibility or appearing in the right search results in organic (non-paid) search engine.

SEO covers both technical and creative basics which are definitely required to improve rankings, drive traffic, and increase awareness in search engines results.

So, those who are striving hard to create a digital presence identifies SEO.

But this is not enough, you need to know everything about SEO. This includes the mistakes which are common in the organic search results. These mistakes are so grave that they can lead to getting the site penalized.

Most of the mistakes are related to back-linking.

Back-linking is complicated and with the new Google updates every year it is getting tougher.

Google updates are frequent and the worst part is, they are secret. Google never discloses it, and the SEO managers do the nerve ranking job of understanding or decoding it.

So, instead of doing blunders and getting completely erased from the search results, you need to work hard, and figure out the complicated mistakes while doing back-linking for SEO.

We here present some of the common yet grave mistakes

#1. Too Much Emphasis on The Anchor Text

Over-stressing on the anchor text do spoil the back-links for SEO and is a grave mistake. Though the anchor text has an important place in SEO, yet too much stress on it reduces and dilutes the effect.

Over optimizing shows that the site is desperate and wants to appear in the search results which means manipulating the results.

This should never be done and avoided at any cost.

SEO experts should know the right emphasis they need to give on the anchor text.

#2. No Tracks of The Back-links

There will be plenty of back-links which you have created in the past. You need to keep track of those as they are quite important for you. They tell you what works for your site and what fails.

They also inform if any competitor is trying to manipulate it or tamper it.

Always keep a track of these back-links as they are very crucial for your site. It also helps to replicate the link that is working the best.

#3. The Content Is Poor in Quality

Content is the lifeline of SEO. But poor content is suicidal for a site. The quality and quantity cannot be compromised as Google is always looking for a site which is providing quality content. Back-links with poor content always fail as they are not approved by the Google algorithms.

People come to your landing page to find a solution or help and if you fail to do so, they will immediately shift to another site. The bounce rate will increase and you find not your spot in the search results. This is a competitive age and you need to give them information-rich content which is full of relevant information.

Thin and useless content is a very bad mistake.

Try to start giving the information answering all the “why”, “where”, “when”, “how” and even “if”.

#4. Too Many Back-links in The Short Period of Time

In the excitement to gets early results, the SEO guys prepare too many links for the site. So, every now and then if Google crawlers find themselves linking back to the same page, they understand it is manipulating their results.

Anything natural and not offensive is never highlighted with the crawlers, so stay sober and be limited with generating the back-links for your site. Do not overdo the process and take your own good time for it. It is a safe and precautionary method.

#5. Vouching for Paid Links

The paid links are always grey for google- neither approved nor disapproved.

But, in general,Google does not approve paid links. Money invested to get the desired search results is always a strict no-no.

In fact, earlier those people who used to pay money to create the back-links are now removing the old ones. It is so as Google find sit offensive and penalize them for getting their site affected by it.

#6. Free Directories Submission

There are directories which offer back-links and some are mostly spammers. So do not enter the trouble zone and take the route to get the directories for free submission.

Furthermore, your website may get penalized as Google has an aggressive approach with low-quality SEO tactics. These tactics can include free directory submissions, which does and mostly impacts your site in search ranking. In fact, 50% of the free directory submission websites are no longer there and are really wiped off.

So, the smart SEO expert knows that it is better to avoid such low-quality tactics or submit your website only on trusted directories.

#7. Auto Back-link Generator Tool

Tools are to bring ease to your work and you cannot give the entire work on the tool. This is a mistake which is actually very tough on the quality of the site and back-link. They actually spam the back-link which is very bad for google rating.

As google quality ratings hate spamming, the newbies’ sites get penalized for this. Try to avoid using this tool at any cost.

Word of Caution

Back-links are like playing with fire, everything has to be carefully planned and programmed or else it will backfire you.

Anything overdone or less effort will not generate the desired results.

To make things safer and better, research and deep study are always recommended and it is helpful in the long run as well.

The digital world is complicated, the search engines have their updated frequently and regularly. The worst part is that there is never any notification for the same. It is the expertise of the digital marketer to figure it out and work upon it.

Back-links are very sensitive, and so they need to be created, used and implemented very carefully.

This article is contributed by Brij Bhushan Singh, Professional Blogger and Content writer at Ranking by seo.

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Mobile Apps have been in trend since we’re indulged in the obsession of smartphones and convenience for everything around. Every brand in the market is turning digital with the best possible efforts to keep the customer’s interest intact, encouraging repeat sales along with profit margins on every spent.

With around 5 billion mobile users globally, huge is just a word and we’re all an integral part of the data-driven community who is actively participating in growing and encouraging brand businesses. In a community of billions of mobile applications available, how will you differentiate your app from the competitors? What are the factors which can let your app stay distinguished and appealing? Options seem simple, either find one or stay ready to get disappeared in the crowded apps network.

How can Big Data sort the App Game?

It’s the era of technology enhancement and all we can expect is an upgrade! We’re amidst greater possibilities where applications aren’t just according to our needs but, more about user-specific taste and customized requirements. People have been talking about big data, it’s the sensational way out to structure bulk data and fetch exactly what your customers need. The idea behind implementing big data for business is serving your customers the most accurate outcome from their searches.

Leaving an enormous impact on almost every industry, the importance of big data in mobile app development cannot be baffled. It allows the companies to know their customers better and strategizes the most suitable offers based on their purchasing pattern, online and store preferences, purchase history and location. The imperative reason why there’s a noticeable increase in big data companies in the USA is the usability and smoothness of implementing the technology for business purposes.

Big Data, Enormous Benefits

How satisfied are your customers with your mobile app? Do you think your app is good enough with the current trend? Get a step forward and start delivering an exceptional experience to the target users by letting them know that your brand values their contribution.

Boost Revenue

Mobile apps are constantly using big data to understand end user’s behavior which helps in closely analyzing user needs, likes, dislikes, usage timings, duration, expectation and the exact location from where the app is being used. The metrics provided ample information for strategizing offers and deals for the users making them bonded with the brand with relevant notifications on time, product displayed as per the needs and luring them to make a purchase. Better brand building leads to elevated purchase numbers resulting in revenue increase.

Data Accuracy

Tons of data is generated regularly, and each user is unique with absolutely different choices and expectations. Instead of presenting unlimited data on the go, big data only fetches the high-quality information, quick and relevant! It allows the companies to determine the usage of the cumulative data and get it used in the best way possible. Once you determine the buying motive of the user, you’re halfway there!

Creating Advanced Marketing Campaigns

Tracking performance data is smooth! Big data is superb when it comes to managing user-specific data to make the content strategy as per relevance, it holds a huge potential to predict the future trends and customize the marketing campaigns exactly how required. Having the relevant information and using it where necessary is dealing with your biggest challenge the smartest way.

Is Big Data having a purpose to Social Media?

Social media is the king! Being one of the most imperative sources of creating a customer base, it has a lot to do! Popular social media channels including Facebook, Instagram, LinkedIn, and Twitter have been generating enormous clicks and digital footfalls which indicates a lucrative opportunity to promote your brand in the form of advertisements and campaigns. Social sites have options to get you a place on their platform and get yourself promoted.

Your brand may be mentioned by people on social media and you may not receive the update without the help of big data, it allows the admin to identify folks and platforms who mentioned your brand name. Managing the unstructured data, it helps in making smarter business decisions. Use social media platforms to leverage your business outcomes and create positive customer experiences. Make sure you pay heed to the customers who value your brand as they may be the greatest asset to elevate brand building and increase your profit margins to a broader level!

Big data is changing the nature of app development by helping the developers improve their ROI and reach customers more effectively, soon it will be incredibly important for every brand willing to escalate their business possibilities to the next level! If you have an I phone app development company, get your technology expertise prior to competition.

We have reached an all-new digital age and sooner every business will be shifting their data to the cloud, use the phenomenal opportunity to connect, collaborate and deliver nothing but the best for your users.

Author Bio:- Aakash is a Marketing Analyst in Clavax, a leading IT firm offering Web, Mobile App Development, Blockchain Consulting, Big Data Consulting Services.

Favicon stands for Favorite icon. It is the tiny image which represents your website in a browser’s favorite menu, tabs and wherever else it is represented visually. Even a small detail can make a big difference in how your website is seen. Having a favicon is good for gaining brand recognition and building trust with the visitors.

In this article we will show you how to include a favicon on your website. First we will talk about why you should add as favicon and then how to add one to your WordPress site.

Why to Add a Favicon to Your website?

A Favicon is part of your website’s identity and is good for user experience. Below are some of the reasons to use Favicon to your site:-

• Easy to identify in Web Browsers

A favicon helps your site to be more recognizable in web browsers. Generally users open more than one website in their browsers. If you have used a favicon in your site then it will help the users to identify your site among many other open tabs.

In the above image you can easily identify the tab for WordPrax site by the logo alone. You can also identify the other sites from their favicons. Otherwise you have to make an effort to read the beginning of the site. Clicking on every tab is certainly not the best option.

• Looks more Professional

If you have added a favicon to your Website then it will look more professional and trustworthy. Many of the customers may be relying on this small detail to take their decision to purchase something.

Now we will discuss about how to add a favicon to your WordPress site.

How to Add a Favicon to WordPress Site

There are many ways to add a favicon to your WordPress site. Lets talk about them one by one.

Method 1: Using the Customizer

This is the most easy option to add a favicon to WordPress and has been around since WordPress 4.3. Just activate it in your theme and you can simply add favicons via:

Appearance > Customize  in WordPress backend. Here just click on the ‘Site Identity’.

Here, you can change site’s title, description and other thing related to your site including the favicon. To change this just click on the ‘Select File’ button to upload your favicon file.

If the file is too large then WordPress will ask you to crop it to the appropriate size. Otherwise just save it. Now you can preview your favicon in action. Finally just save and publish.

Method 2: Using Your Theme Options

Sometimes option to change the favicon is not present in the Customize then you can still find it in your theme settings. Now a days the themes come with lots of options and they are not standardized. Hence you should first check this option within your theme as this is one of the easy option.

Method 3: Adding a Favicon using Plugin

If your theme doesn’t have a built in option then you can also use a plugin. We are giving you some options:-

• All In One Favicon
• Favicon by RealFaviconGenerator
• Heroic Favicon Generator
• Very Simple Favicon Manager

Now we will describe how to add a favicon using the All In One Favicon which is one of the most popular solution.

Just install the plugin and go to the Settings under Settings > All in one Favicon.

This plugin provides support for GIF, ICO, PNG files and Apple Touch Icons. It will also help you to define different paths for icons used in the frontend and backend. You just need to paste the paths of your already present favicons in the WordPress media library. Otherwise you can use the buttons to upload your files and the plugin will automatically insert their paths. Then save the changes.

Method 4: Adding a Favicon using Code

If your WordPress version is old then you have to add a favicon manually. First try this in a local development site to check whether it is working fine. To do so, first you have to upload your favicon files to the site’s root folder. You can also use a subfolder but remember the file path for later use. Make sure there is no other favicon files present there.

After the upload, you can add the favicon to the WordPress site either by adding certain code in your header file i.e header.php or functions.php. We are giving a code for use in functions.php.

function add_favicon() {

echo ‘<link rel=”shortcut icon” type=”image/png” href=”‘.get_template_directory_uri().’/assets/favicon.png” />’;

}

add_action(‘wp_head’, ‘add_favicon’);

If you are using an ICO file then use the below version:-

function add_favicon() {

echo ‘<link rel=”shortcut icon” type=”image/x-icon” href=”‘.get_template_directory_uri().’/assets/favicon.ico” />’;

}

add_action(‘wp_head’, ‘add_favicon’);

Just replace the part after href= with the location of your favicon files and this code will work for your site.

Conclusion

Although favicons are small design details but they make a big difference in the opinion about a website. Favicon helps in making your site more professional and help it to stand out in so many browser tabs and ultimately enhancing the user experience and brand recognition.

We have discussed how adding a favicon will be beneficial and four ways to add them to your WordPress site. You can choose any options but the favicon will always have a great effect on your website’s perception. And this is one of the most important thing to get while running a business website.