Category: wordpress

Building a website, or web application using a content management system (CMS) has multiple benefits: little or no programming required, you have visibility of site’s content, timely update, and basic administrative tasks. But when it is about customizing a CMS-powered site, a developer’s skills can turn a basic, out-of-the-box site into a totally unique, powerful website. In this blog, we’ll compare two renowned CMS platforms, WordPress and Drupal, to help you make a decision.

Introduction to WordPress

WordPress slowly transforms itself from a blogging platform to a robust framework that’s powered by HTML, PHP, JavaScript, CSS, AJAX, themes, and plenty of plugins. WordPress developer performs theme customization, installation, and migration to build an engaging website. They perform timely version & plugin updates. Renowned websites including TechCrunch, Walt Disney Co., and LinkedIn blog are all powered by WordPress.

Introduction to Drupal

Drupal is a powerful CMS, some consider it as a framework that lets users to launch, customize and scale websites and applications. It is the most recommended CMSs for enterprise-level projects. It’s powered by PHP and also requires little to no programming experience to implement a low-level functionality. Drupal’s extended functionality comes from the additional modules that build off of its Core package. To take benefit of all these functionalities, you’ll need help from Drupal experts. Websites that are powered by Drupal comprise of The Economist, Weather.com, and some US government sites.

Before discussing the differences, let’s talk about the similarities of both CMSs.

Free and open-source. With WordPress CMS, you will need to manage hosting and domain work, but the software is free to use. You have to pay for the Premium themes and plugins. Drupal is free, as well, with similar back-end configurations.

Require installation, setup, and hosting. Unlike Wix and Squarespace, both these CMSs require a download, installation, and set up of hosting and domain.

Mobile responsive themes. Drupal mobile websites perform better when running on a mobile platform while a WordPress site requires an additional step to run on a mobile platform.

Excellent SEO features. SEO features are not platform-specific; it’s more developer-specific. Drupal can be more complex, if not properly handled regarding SEO, on the other hand, WordPress makes a bit easier to do. Overall, WordPress’s technical SEO result is exceptional.

The point of differences between the two CMSs are:

Drupal is complex. It takes a bit of expertise to get used, but it’s definitely a better option that WordPress for larger projects and enterprise-level websites. WordPress is simple to learn and use and it has options to manage admin features if you need them.

Version updates are performed differently. WordPress code gets an upgrade, once the database updates happen in the background. Because WordPress updates are released on a regular basis, it is a great feature for beginners. Plugins do need to be updated regularly, though. Drupal updates need expert guidance and because they don’t comprise a code update, the process is time-consuming. In some cases, the whole website needs a redesign for an update.

Drupal is secure. Drupal is known for its advanced security and reporting, which makes it valuable for big enterprise websites having more animation elements. A few third-party services provide WordPress security elements but note it is more open to hacks if plugins are not updated on a regular basis.

Mobile responsive. Drupal mobile websites perform better when running on a mobile platform while a WordPress site requires an additional step to run on the mobile platform. WordPress has a native app for making the website mobile responsive. Drupal does not need that but has a responsive mobile admin dashboard.

Wide Range of functions. Both CMS offer a streamlined installation, can be specialized through additional extensions. While WordPress’ major focus is to offer services for the development and management of the blog articles, while Drupal is more concerned with community and social publishing applications. Drupal supports diverse multi-user functions right from the initial version. WordPress only supports settings for user roles and rights.

Who is the winner?

At the end of the day, the requirement of your business is the clear winner. And, in reality, the people who are exploring your website. When your team is implementing a CMS that suits your style and business needs, the results will be reflected in the user experience. Whether you like to deal with things from a high-level perspective, or if you are more interested in the creative domain, the choice is up to you. Taking serious consideration of what you need is how you’ll make the right choice. If we analyze the above points, Drupal is far superior to the WordPress CMS because it is more secure, advanced, mobile-friendly. Drupal needs more effort to get the best from it and make use of its amazing features.

Author Bio –

Aayushi Gill has great experience in Drupal Technology. She works with Drupal India – a renowned Drupal Development Company. She loves to share her knowledge with all about the latest tips, trends and best practices.

Why extensions are important?

Extensions are designed to perform a particular function or task within the browser. They are designed to customize and make the task easy during browsing. Many extensions are available online. Let us discuss the top 12 chrome extensions for SEO.

Buzzsumo

It is the most powerful extensions in terms of finding popular content and about the new trends of content.

It tells the user the popularity of content on a particular topic. This tool helps in providing the best content idea about a particular topic and thus saves the time from the different websites and social sites.

Features of Buzzsumo

• Modified interface
• Open API available
• Advanced Social Media Analytics
• Data exporting
• Alerts can be customized
• Alerts about your trending topics

MozBar

It is a free chrome extension and it makes it easy to get advanced metrics. MozBar also provides an SEO toolbar on your site and helps you to access important analytics through Moz.

It tells website domain authority. Mozbar shows the various types of links on every particular page, links like do-follow and no-follow.

 Features of MozBar

• It shows under page elements and attributes
• Advanced link building research
• Provide technical support related to site audit and crawl
• It shows page information like meta keywords, like headings, and descriptions
• Tells about keyword difficulty
• On-page recommendations
• Competitor analysis
• Gives advanced online marketing guides

Page analytics

 This extension provides information about how customers interact with your website. It provides valuable information related to your page including on what page customers click, and on which page they don’t click and from this information, you can optimize your website and its pages. It also tells how much time a customer spends on a particular page.

 Features of Page analytics

• Tells about page views
• Tells about time spend on a particular page
• Bounce rate
• Tells about where the customer clicks

Keyword everywhere

It is an SEO keyword research tool. It gives you information about valuable Google keyword search volume. This tool saves time from copying the data from other websites.

Features of Keyword everywhere

It’s free and there is no monthly and yearly charge · Once you marked a keyword as a favorite, the keyword everywhere automatically collects these keywords in a different list and you can see those keywords in the favorite keyword section. It provides you an Excel, CSV and in PDF format also· You can use this extension on multiple platforms like Ubbersuggest, Keyword Planner, YouTube, Bing, Amazon, Google Search Console

Tag Assistant

It is known as Google Tag Manager and is used to creating tags, this extension has simplified the process of making tags to send user interaction data to Google Analytics. It saves your time, easy to use, and yet also provides you plenty of creative space to create customized, complex tags.

Features of Tag Assistant

• It indicates the minor and major mistakes in a tag
• It also indicates which tags have to be removed or need improvement
• The built-in tag can be easily customized
• You have the control on who can make updates to your websites
• It also has version control built-in, whenever a change is made to a container, it automatically creates a new version, which is kept archived, and if you want you can easily go to the old version
• You can make many tags, without any coding process

Similar web

This extension tells you about the website traffic like your keyword ranking, traffic source, and traffic rating. You can get information about what is the main source of the traffic to your website and about its popularity.

Features of Similar web

• Shows the traffic details about last 6 months
• Location of traffic
• Shows the top inbound and outbound referral sites
• Shows the sites with similar content
• Industry analysis

Link Redirect Trace

This extension helps in identifying the problems in your website like problems in off-page/ off-page SEO.

Features of Link Redirect Trace

• It checks your links after your site migrated
• It reviews links from affiliate and advertising networks
• It checks the load time of your website and also checks the redirect chain
• Identify and fix problems in off-page/on-page SEO.

Grammarly

It is widely used online grammar and is open-source software, also has paid versions. Grammarly is based on AI and automatically shows what are the grammatical mistakes you have in your article or blog.

It has over 10 million users worldwide using this tool to fix their social media posts, emails, and articles.

Features of Grammarly

• Grammarly can be integrated with almost every social media platform like Facebook, Gmail, Linkedin, Instagram, Twitter, MS Office products and many more.
• It checks the mistakes like Comma usage, Missing articles, Weak adjectives, Repetitive words, Misspelled words, Outdated spelling, etc.
• It has also a feature that checks for plagiarism.

Alexa traffic rank

It reveals how a website is doing relative to all other sites, and hence is a great tool for benchmarking and competitive analysis. It measures the popularity of a website and it ranks millions of websites in order of popularity.

It calculates the popularity of a website on the basis of the site’s estimated traffic and audience engagement of past three months.

Features of Alexa Traffic Rank

• It counts real traffic of your websites for this you have to download Alexa’s Certify Code on your site
• It gives you a better analytics report
• It monitors your website traffic and it shows where your website is not performing well

Seo quake

It provides you organic search data and provides useful tools like Keyword Density report, Internal/External Link analysis, SEO Audit, and even social metrics. SEOquake helps you to look at metrics like Alexa Ranking data, SEMrush Ranking data,  current pages indexed by Google of this URL.

Features of SEO quake

• It shows how your competitor’s domains are being advertised, it shows the number of publishers and advertisers for that particular domain.
• It shows the keyword difficulty and keyword density
• Shows internal and external links
• It also gives you a diagnose report, and with that report, you can easily find problems related to the title tag, meta tag, meta descriptions and much more information about your website

Link Miner

It checks for the broken links and also helps in developing backlinks. It shows you backlink information and social data for any link on-page.

Features of Link Miner

• It checks webpages for broken links
• Check for the total number of external links are on the page you are viewing

Page load time

Site speed plays an important role in SEO and your site ranking.

Visitors leave the page that won’t load fast. Page Load Time measures and display the loading time of a webpage.

Features of Page load time

• It shows the link links that are taking too much time load

It gives you the report and on the basis of that report you can take actions to speed up your page load time

Author’s Bio

Hitesh Khurana is a Digital Marketing Executive at Quantum IT innovation, a reputed NJ SEO Company in the USA. Along with writing for the company he is an admirer of classic literature, drama, and a true cinephile. You can find him writing meaningful poetry when he is not busy with his dog.

 

What is the biggest factor that guarantees a website’s success? Most of you will say it is functionality. It is not an incorrect answer but what if the visitors are not able to use the functions.

This means that a website needs to be usable in order to be successful. Usability can be affected by numerous other factors.

You need to assess an interface on various parameters to ensure it is optimized for usage. Here we are presenting a list of some of the best usability testing tools for WordPress websites.

These solutions will help in effectively evaluating your website and ensuring it provides a good user experience to visitors.

Deploying these tools will help you understand how the audience is perceiving your interface and allow you to know the necessary enhancements that must be made.

1. Optimizely

One of the best services that you can use to effectively analyze your WordPress interface is Optimizely. It is a leading experimentation platform that offers solutions for a wide range of industries. The service provides a dedicated product for web experimentation.

You can use the service to run A/B tests on the frontend to identify the best option for a page. It has a handy feature called Exclusion Groups that lets users run multiple experiments on the same page.

Optimizely has a dedicated plugin for WordPress users that helps them test headlines. They can run A/B tests to find the best headline for a post or page. The plugin allows them to conduct the experiment right from their admin dashboard.

They do not need to separately log in to their Optimizely account and check a headline’s effectiveness right in the Edit screen itself. The service offers a range of useful features like cross-browser testing, mobile testing, and user segmentation.

2. Crazy Egg

Are you looking for an easy-to-use solution to evaluate your freshly-created interface? New website owners who do not possess in-depth technical knowledge can find it difficult to evaluate their interfaces on different metrics.

Such users can try Crazy Egg which is a well-known UX assessment tool. The service offers a 30-day free trial and you only need to enter your URL to generate a heatmap. This chart uses color-coding to signify how users are interacting with a website.

The visual representation helps in easily identifying the locations that are witnessing high levels of activity.

Like Optimizely, Crazy Egg also offers you a plugin that will add the service’s tracking code to your website.

This allows the service to analyze your traffic and provide you with valuable results. The product has an A/B testing feature and an editing tool.

This means that you do not need any other solution for making modifications to elements like fonts and color.

3. LambdaTest

Today’s users are not dependent only on desktops for surfing the internet. There is a wide variety of handheld devices that are being used for accessing the internet.

Moreover, visitors are using different browsers to access and view websites on different devices. The next entry on our list of the top usability testing tools for WordPress websites will help you in evaluating the cross-browser compatibility quotient of your interface.

LambdaTest enables webmasters to run live tests of websites and web applications on the latest versions of various mobile and desktop browsers.

It is available to WordPress users in the form of a plugin so that they can make the evaluations from their installation’s dashboard.

The tool takes full-page screenshots of posts or pages on the different browsers. This helps users in viewing and comparing the results and identifying the areas which need improvement.

4. Usersnap

Usersnap is an effective service that helps in tracking bugs in different kinds of digital products and websites. Its classic version allows teams to collaborate on the same platform where they can view, share, and discuss bug-related issues.

All reports are generated along with screenshots right in a browser. Visual indicators like star ratings, NPS scores, and smileys help in easily understanding customer behavior. The product offers a 15-day free trial after which users will have to choose a monthly or annual paid subscription plan.

Usersnap provides a dedicated plugin to WordPress website owners. They can add the service’s widget to their website and then view the bug reports and get feedback related to website issues.

Every report is accompanied by annotated screenshots that can be used by designers as well as developers to make improvements. The product also provides some extra details like browser version and device screen size.

5. UsabilityHub

Website design is important not only for creating an attractive layout but also because an efficient design always supports effective functionality.

UsabilityHub is a powerful remote testing platform that can help WordPress users identify design issues in their projects.

The service offers an extensive suite of tools to understand how people are using a website. Webmasters can run click analysis to know how visitors are interacting with a layout to complete tasks.

The service creates an innovative click cluster heat map so that you know the areas which see heightened activity on a page.

You can generate valuable feedback from your audience by running design surveys and knowing exactly what they want.

Combining this input with analytics reports will help improve website UX by quickly identifying the changes that need to be carried out to align the interface with users’ requirements.

Conclusion

Website owners need to constantly assess their interfaces on a variety of parameters to ensure their optimum performance.

These usability testing tools for WordPress websites will help webmasters in evaluating their properties and running experiments to discover new strategies.

Author Bio

Brandon Graves is a senior web developer at HireWPGeeks, a renowned WordPress web development company. He is a website migration specialist and is master at converting HTML to WordPress. Brandon keeps experimenting with new UX tools and shares his thoughts on various blogs.

What is the one prominent change that you have noticed over the years? Take your time and think about it, and also, the fact that you are here means you know what websites are and you are probably thinking about making one for yourself. Which also means that you have seen the great evolvement that has taken place in our lives from our day to day schedule to big concerns like profession and business?

Now, coming back to the initial question, the biggest change that people went through over the period was technological development which affected almost every part of our life. Everything became smart, our cars, our watches, our phones, and even our houses! This era is run by technology and being online is a requirement.

So how does it concern with having a website? The answer is simple if you want to have an online presence and be connected to the world apart from social media; a website is your one-stop solution. Even if you are someone who has a traditional 9-5 job this is important for you because learning about websites can help you in glorifying your resumes.

How can you have a website and how will it benefit you? 

This is not a big issue having a website is now an easy task, there are multiple videos available that you can learn from and above that there are thousands of websites online that will guide you in making a website for yourself.

All you have to do is search and look for the right website builder and even if you aren’t aware of the technical terms still you will be able to make one for yourself. This will relatively save your cost of hiring a web design agency for your work and will benefit your knowledge.

Moreover, having a website will help you professionally by identifying your presence in front of customers, competitors, and the rest of the market. No matter what your job is your website will help you build proper links that can benefit your career greatly. (Look at how bloggers have made proper earning source for themselves through websites.)

As we have developed the value of web sites so let’s move ahead and see what are the trending web templates for the upcoming year.

1. Wunderkind

The investment that you will do in any web design company could be saved when you will put a very little amount in this web developing template. It is based on ‘Bootstrap’ and gives quite an efficient look to your websites. If you are a beginner then it is a great way to start as this web developing site will help you design a website that will look smooth and up-to-date.

Besides, it gives the touch that is good for you especially if you are a business owner and has templates that can be used for a different niche. It has a video playing display and everything that you would want at first glance.

2. Gillion

Powered by WordPress it is a web template that is especially focused on writers. As WordPress itself is a writing and blogging site, thus, this web template is a boost for the bloggers and e-magazines who want to take their venture a step ahead. Being easy to understand it also helps the beginners to start, so for those who have a passion for writing and want to have a blogging career can use this.

It also has vast options for customization which you can do without worrying about technical jargon or steps. It has several colorful themes that you can choose from and it will help you create what any affordable web design company would promise.

3. Porto

One of the most prominent web templates for 2020 is Proto designed Okler Themes it is one of those which all sorts of web design agencies use as well. It is best for HTML and has a variety of styles and designs that you can use according to your needs. Porto also favors customization, hence, the money you will pay to a web design company would be saved with little effort and time invested in this template.

4. FinWin

Moving ahead if you are looking for just the starting page and don’t want to get into the hassle of a web design agency then FinWin is just the right option. This is a one-page web template that is the best pick especially for beginners whether they are looking to create a portfolio for themselves or launch a website for their business.

It comes with all the necessary coding that you need to design a web page and moreover, the variety of templates gives you the option to choose and work from. The best part about this web template is it is easily accessible on all the devices, hence, no issues whether you are working from a phone or a computer.

5. The Na

Another WordPress programmed web template that we have on the list in The Na, now as unique as the name is so is the programming character of this website. It helps in generating horizontally scrolled templates that will help you in getting the attention to your target market.

Therefore, if you are planning to start a career as a web designer and want to join a web design company this will help you build a creative portfolio. Otherwise, if you are trying to build a website for your business this template will help you attract customers and you can also generate more leads. It may look costly but it’s a good investment.

6. Jevelin

This one on our list is the jack of all trades or better to say of all web designs if you ask, this is probably chosen by best web development companies as well. The reason being it works extremely well for all sorts of market demands, so if you are looking to launch a website for your cake shop or your tech blogging this is for you!

The efficiency that this web designing template would give will give the pro web designers a run for their money (no kidding!) It has multiple pre-designed templates and multiple options for customization that you can use to create a web site that will amaze others.

7. Canvas

Programmed by semicolon web another web template that could be used for one-page web designs or even multiple page web design is Canvas. It is programmed to cater to the need of businesses and blogs with demos and templates designed specifically for each.

If you are someone who wants to begin their website regarding their business can go and search up their templates regarding your niche and you can even use it to start a blog. It will do the work that any affordable web design company would do, hence, it will save you the money you can invest somewhere else.

8. Shield

For all those who want to start a web design agency but are hesitant in paying hefty amounts to professional by hiring them should look out for shield. As the name suggests it will shield you against various costs. It is one of the best one-page web site templates, which caters to all the current trends and provides a very efficient result.

Furthermore, the user-friendly experience will let beginners do the task what experienced web designers charge good money for. It has a variety of themes and colors for the single pages websites and as it can be operated on different devices and programs it is surely the best bet to work on.

9. Benri

What is greater than a web template that will make your work look like one of those done by the best web development companies? It may look expensive but it certainly isn’t as it saves the cost of your time and approaching those expensive web design companies.

With its array of features that you can enjoy like visual composers and hundreds of already made demos, it becomes your one-stop solution to all your web designing problems. Moreover, at its rather affordable cost, it gives you quite a greater experience.

10. Divi

This one on our list is a favorite of many web designers and not many web design companies will confess but they also use this web development template. It is what brings benefit to not only the beginners who are hoping to initiate their web development career but is also used by various professionals at multiple web design agencies.

It has a variety of themes that a designer and any business owner can use to develop a distinctive and artistic website. Moreover, it can be considered as your ultimate problem solver as it provides a fast and efficient result that you might have been looking for all along.

Bottom-Line:

These are ten out of multiple web design templates that are going to make hype in 2020, as the last year of the decade approaches you should be well-aware of the trends that are about to make it big in the web designing industry. Each of these templates offers all the qualities that well keep you updated with the latest development and will help you in designing a praiseworthy web site.

So, now the time that you will spend searching for a web design agency is gone it’s time to make one!

Author Bio:– Bryan Fernandez is a professional brand enthusiast. She also love’s to write blog niches related to brand marketing and design, currently working as a brand manager at a web design company in USA!

How come I have so many visitors yet no conversions on my WordPress website?

Why does it take a lot of time for my visitors to convert into customers?

Why do my WordPress website visitors abandon the purchase in the middle of the process?

These are only some of the questions that WordPress administrators and online business owners keep asking, trying to improve conversion rate. The main problem while dealing with these questions is that there is no generic answer that will make us all happy in a couple of clicks. 

To be able to improve your online business performance, you have to investigate all its segments and be ready to work on them until you see improvements. 

But where to start this investigation? 

And what changes to introduce to make your website perform better?

Read on and find it out, because in this post we’re providing you with a practical guide that will help you:

• Figure out your reasons for bad website performance;
• Optimize for conversions with useful tips that cover all essential factors of your online business success.

Increase Website Conversion In Four Essential Steps

Step #1: WordPress Conversion Tracking

No matter what an internet guide or marketing guru say if you don’t analyze your WordPress conversion rates and performance, searching for precisely your pain points, you’ll never be able to boost conversions.

So, before starting to think about how to increase the conversion rate on a website, you should first ask yourself how to track them. 

Probably the best way of tracking your conversions and getting direct insight into your website performance is the use of Google Analytics. And here is what you should do.

1. Activate Google Analytics. To sign in to Google Analytics, all you need is your Gmail account. Once you’re there, visit the Administration section, go to Account, and click on the Create a new account. Once you type in the requested information, choose Get tracking ID to finish setting up your account.

2. Enable Google Analytics on your WordPress website. You can do this easily using one of the WordPress plugins developed for Google Analytics. All you have to do is install and activate the plugin of your choice and follow the setup instructions.

3. Make use of Google Analytics reports. Once the plugin is activated, Google Analytics will start providing you with different types of info important for your website. All the relevant data will be classified into five groups of reports that will help you keep track of them with minimal effort. These include Real-Time, Audience, Acquisition, Behaviour, and Conversions Reports.

Having your accurate performance information compared to your goals and expectations, you’ll be able to conclude if your conversion rates fit your estimations, and if not, start to work on them. And this leads us to the following steps of the WordPress conversion-boosting process. 

Step #2: WordPress Website Speed Improvement

Did you know that 40% of people won’t wait more than 3 seconds for a website to load? So, if you’re facing this issue, consider decreasing your WordPress website loading time, as it may provide significant improvements in your website conversion. 

How to improve the speed of your website?

1. Stay away from suspicious low-cost hosting providers. 

While you may be tempted to choose cheaper website hosting, you should have in mind that in the long term it may become your biggest mistake. Provoking delays, bugs, and bottlenecks, cheap poor-quality hosting may cost you more than you expected. Not to mention the frustrations caused by poor or nonexistent technical support.

Instead of opting for suspicious hosting solutions, check out the deals offered by the leading hosting providers. They may seem to be more expensive in the short-term, but they frequently have special offers and discounts for new clients, while providing consistent, high-quality service in the long run.

2. Make sure to optimize the visual elements of your website.

Heavy and demanding images and videos may dramatically slow down your website. To make your that your visual identity is not keeping you from boosting conversions, you should check their properties and adjust them to provide the optimal experience. You can do this by:

• Reducing the image size to fit the pixel dimensions in which it appears on the website;
• Reducing image and video size using compression tools, which squeeze your images without impacting their quality.
• Using advanced WordPress plugins to reduce the image size, deleting metadata, geotags, and other info that you don’t need.

3. Don’t overload the website with useless widgets and plugins. 

Useless widgets and plugins are those that you have installed, but you either don’t know how to use or, you don’t want to use. 

Apart from using your space, they may also get in conflicts with the plugins that you use and provoke major inconsistencies leading to serious loading delays and website breakdowns.

Besides, you may also want to check which of your active plugins jeopardize your website speed, by installing one of the WordPress plugins that can show you how each of the tools that you use behaves. Once you detect problematic plugins, you can change them for the ones with better performance.

Step #3: Creating Design That Will Improve Website Conversion

When it comes to the creation of conversion-friendly website designs, you should have in mind the four fundamentally essential features of a well-performing website.

1. The layout is sleek and minimalistic.

Instead of confusing your visitors with numerous sliders, banners, popups, and flashy animations, make sure to create a simple yet attractive website that will let them intuitively navigate towards your conversion area. 

Forget about distracting multiple-column content, lengthy drop-down menus, and other types of clickable content that may forget them what they are looking for. 

2. The design leads visitors to your call-to-action wherever on your website they are.

If you create a CTA button on a particular page, and then not feature it on the rest of your website, its performance probably won’t be as expected. In other words, it’s more than likely that a number of your website visitors won’t come directly to the page where your CTA is. Therefore, they won’t be able to react to it. However, that doesn’t mean that you are not supposed to guide them towards that page. 

So, instead of isolating it, try linking your CTA button on as many pages as possible, putting it into the context of those pages. You shouldn’t be pressuring visitors to click it but mentioning it may be pretty helpful in boosting conversions.

3. The number of CTA buttons is reduced to maximize the clicks on the essential CTA button.

Not only is a page full of CTA buttons visually unappealing, but it can also confuse your website visitors. And this will make them either instantly leave or navigate in the wrong direction, remaining unaware of your most important CTA. And this can be fatal for your WordPress conversion rate as it directly impacts both your click-through rate and user experience.

So, instead of making your website a crowded CTA button party, determine your website objective and create a single CTA that helps you reach that objective.

4. The website design is completely mobile friendly. 

And by this, we mean no unclickable buttons, frustratingly slow loading, enormous empty spaces, or excessive, unnecessary content that doesn’t help you make visitors convert. 

According to Our Code World, 57% of generated web traffic comes from mobile devices, so you may not want to risk all your potential conversions not investing in the mobile version of your website.

Besides, as Google gives priority to responsive websites in the search results, apart from letting down your visitors, a poorly developed website may also impact your general visibility and SEO ranking.

Step #4: Improve Communication on Your Website

Many online businesses fail to convert owed to a weak support system. Some of them don’t bother replying emails, some of them don’t even offer any support except call center number. And website visitors in the 21st century are not crazy about call centers and 30-minute wait time. So, what should you do to improve communication with your website visitors? 

1. Add live chat to WordPress.

Not only is a WordPress live chat plugin easy to install, but it is also the most affordable way to create an impeccable customer experience. And providing this outstanding customer service with live chat for WordPress, you will significantly grow your conversions, as live chat boost your conversion rate. 

This convenient support tool will improve your business position as it lets you:

• Help your visitors 24/7, in real-time, both proactively and on-demand;
• Identify customers’ needs quickly and recommend adequate products or services;
• Create visitors’ profiles and save chat sessions to improve the quality of each interaction by eliminating visitors’ frustrations of repeating information;
• Increase the chances of cross-selling and upselling;
• Get valuable traffic insights, such as statistics about the most popular parts of your website based on your visitors’ navigation, etc. 

However, if you add live chat to WordPress, know that the tool itself won’t provide you with remarkable results unless you provide high-quality support. And this is done by training your live chat agents in different aspects, including the appropriate communication, your brand values, and the efficient use of a WordPress live chat plugin. 

2. Simplify email support. 

If you don’t feel ready to introduce live chat for WordPress, what you definitely can do to make your customers feel free to get in touch with you is feature your email support. By featuring email support, we’re thinking about two main tasks:

• Make it more exposed so that visitors can quickly see how they can reach out to you.

Some website administrators place their contact info in a footer. In case of numerous websites, this means that customers can’t even see this info unless they scroll down to find it. And sometimes they won’t bother to do so.  So, you lose them. 

So, instead of hiding your email info who knows where on your website, make sure to make it easily visible from the beginning. Create a separate highlighted contact page, use a banner, or do anything else that will make the customers realize they can get in touch with you. Not only will your business seem more reliable, but you may also stop losing potential conversions just because of the unfortunate contact placement.

• Use contact forms to simplify the process of sending an email.

Sometimes, visitors are too lazy to open a new tab, go to their mailbox, create a new email, type everything in, and then look for your email. Even listing it all out sounds a bit annoying. But with a little help from contact form plugins for WordPress (and there’s a diversity of them!), you may significantly simplify the emailing process. 

Practically speaking, all you have to do is create a perfect contact form from your WordPress plugin dashboard and place it wherever you want to. As soon as you activate it, your visitors can fill in their info (such as name, email, location, etc.), type in the message, and send you an email without even leaving your website. 

This way, not only are you saving their time, but you’re also keeping them on your website, which increases chances of new conversions.

3. Respond to comments and reviews

Keep in mind that high-quality website communication is not always about explicitly providing support. It’s also about keeping the customers engaged and interested in your content. 

So, no matter whether you have a review section, a forum, or a blog incorporated in your website, make sure to stay on top of them. Respond to reviews, engage in discussions, and react to their comments on your blog posts as this interaction will make them realize you care about their opinions.

Of course, not all website administrators are capable of dealing with every single comment that appears, but at least try to address negative reviews, to help improve visitors’ experience, as well as suggestions for improvement, as they may be extremely valuable for your business. 

Summing up: How To Boost Conversions On Your WordPress Website?

Like we’ve already said, no strategy can magically boost conversions on all kinds of websites. Each website has its strengths, and pain points and for yours to improve conversion rate, you should first thoroughly analyze its performance to figure out the problematic areas and try to fix them (WordPress conversion tracking included).

Next, make sure to speed up your website by choosing the right hosting, compressing visuals, and uninstalling plugins you don’t use. And besides, you should also take care of your visual identity. So, work on your design until it minimizes visitors’ potential frustrations, taking care of its layout and calls-to-action.

Finally, make your visitors stay on your website and increase the chances of conversions by:

• using live chat for WordPress, 
• creating convenient email contact forms, 
• engaging with them on your review pages, forums, and blog posts. 

Not only will they feel appreciated, but you may also get a chance to create a tighter bond with them, which can only have a positive impact on your WordPress conversion.

Author Bio

David is customer support and project management expert who specializes in writing WordPress content. He does immense research and, as a result, writes in-depth blogs regarding any field. His works are regularly published in various papers and top-notch portals and can be seen on ProProfs.